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Cart abandonment emails are effective. Case studies have proven that setting up a simple cart abandonment email can convert sales that would otherwise be lost at a rate of between 10-30%. Read More

It’s kind of like someone making it to the stage of X Factor and realizing for the first time that they aren’t quite ready to be there… at least not yet. The judges help contestants see what they haven’t seen or cannot see – sometimes with brutal honesty. Read More

I’ve laid out a proven tactic for lifting your e-commerce newsletter conversions. This is a trick used only by the savviest of email marketers though it is now easy enough to do that any online store can make the most of it. Read More

If I sound a little harsh on the “creators” of these bad infographics, it’s only because it irks me when uncreative, lazy people try to capitalize on the success of insightful people who are willing to do the hard work necessary to create something great.
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Planning a cash mob in your area is a fun and simple way to stimulate the local economy, raise awareness about locally–owned businesses and inspire others. While it may seem like a big time commitment, following these easy steps on how to plan a cash mob ensures that your first event is a success i Read More

What’s different is that Google shows +1 info in the ad itself now – a subtle influence to click the ad. Google’s VP of Engineering announced that social ads have experienced a 5% to 10% increase in click-through rates. Read More

Jeff Beale interviewed Tom Shivers recently and had a lively discussion about SEO, content marketing and link building - stuff that's working today. Read More

It’s not about blogging per se, find the 10% monthly growth activity that you can do like guest blogging on popular blogs. Once your audience grows over a certain size, you want to look at higher leverage activities like partnerships and webinars. Read More

Search engines distinguish these as separate domains which can create duplicate content issues for your site – you don’t want that… Read More

Jeff Beale answers questions about unnatural linking: how to think about it, what Google means by it and his opinion about specific types of link building practices for a small business. Read More