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What if you knew every time you spent $1 to get traffic to your site, you made $1.50? I’ll bet you could find a few dollars for that. This is what the Amazons of the web know and it’s a very real factor in how they grew to where they are today. Read More

Are your current accounts close together or spread out? Think about geography. What’s in the neighborhood? Look for at least 20 people in a location, for example look at the number of cars in the parking lot. Read More

Successful people plan and set goals. If you want to do well, you have to see and feel yourself in the vending business. You need realistic goals; you’ve got to be very specific with your goals; you need to be detailed. Read More

You’ll want to setup year over year reports, quarter over quarter reports and perhaps week over week reports for each of the four areas that apply to your business. Read More

Engagement events are individual activities performed using specific social networks, sites, or applications. One tweet is an engagement event, for example, so is posting one comment, or a vote for a post on BizSugar. Read More

If you become tagged as a “politicized” member of a community (because you don’t take time to listen), it can hurt your influence and be a road block to win the trust and confidence of the very people you are trying to reach. Read More

Google is shifting from displaying keyword focused content to content that fulfills searcher intent. So what does this mean? Read More

When you engage your target audience and build up a following who want more, it gives your brand something that can’t be duplicated by any competitor. And it puts you in a position to not care what Google does – independence from Google (which often comes with rewards). Read More

Alignment is the result of a perfect fit between the people you want to reach and the offer you are trying to make. Alignment optimization is a big part of the new SEO and it is fundamental to marketing that gets results. Read More

Google is all over that. They watch for changes on a site right after a rankings drop that indicate the company has a “every day I’m hustlin” SEO approach. When G finds this to be the case, I’ll bet you can guess what they do about it.
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