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If you didn’t have much time to think strategically about marketing in 2017, or if the strategy you were executing on didn’t yield the kind of results you were hoping for, now is the time to think about what you can do differently this year.

The following article will provide you with 11 tips t Read More

What are you doing differently to help boost growth at your ecommerce business in 2018? Have you thought about what you need to do to really hit the ground running and grow your business in 2018?

If your marketing and growth plans aren’t yet finalized for this new year, or if you’re simply looki Read More

There is no doubt about it… video is the new king of the internet.

If you aren’t currently using online video within your own content creation and marketing efforts, you are definitely missing out. Worst of all, your competition is likely already way past you! Read More

To start attracting buyers and retaining loyal customers, here are 20 killer tips for creating a successful online store. These strategies cover how buyers experience each element of your online store to explain how each aspect should be crafted to attract buyers and drive up sales. Read More

Humor flat out works. Psychologists have found that laughter builds trust between the person laughing and the person (or brand) who made them laugh. But it does so much more than that!

Making your customers laugh improves their mood, makes them like you/your brand, and improves their recall of y Read More

How do you approach inventory management at your business?

To build a sustainable, profitable, scalable ecommerce business in 2018, you need to understand the ins and outs of managing inventory. Making the wrong choices when it comes to how you manage inventory can be incredibly costly. Making t Read More

Amazon makes a lot of money.

In 2016, Amazon accounted for 43% of all online retail sales in the U.S. and raked in $136 billion in sales.

But how? Do they make their money on books, or on merchant sales, or on TV shows? Where does the money come from, and what does the breakdown look like? Read More

There’s a well-known moral exemplified in the tortoise and the hare fable – “slow and steady wins the race.” The same is true in ecommerce marketing.
Effective marketing boils down to reaching audiences repeatedly over time to build familiarity and eventually encourage purchases.

Any merchant c Read More

If you’re like most ecommerce entrepreneurs, you’ve had a busy last few weeks of work. The holiday shopping season is in full swing, Cyber Monday came and went, and you only have a few more weeks to keep pushing sales through until the end of the year. For many, it’s an extremely profitable time of Read More

Research from Google indicates that an estimated 85% of shoppers begin the purchasing process on a different device than the one they ultimate use to make the purchase.

This represents a pretty large shift in the more traditional way that we’ve been told to think about the buying process or life Read More