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80% of U.S. shoppers cite shipping cost and speed of delivery as a heavily influential factor in if they buy a product from certain brand. Free shipping can, then, increase conversion rates, and give your brand the leg up it needs to close more sales and win more customers for the long haul.
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Now in an age of endless distractions, it’s becoming more and more important for business owners and entrepreneurs to focus on core competencies. This is especially true in the world of online commerce with sales in North America alone expected to grow 36% from an estimated $539 billion in 2015 to Read More

The data speaks for itself: Twitter is prime real estate for brands wanting to increase conversion, revenue and social proof (e.g., customer reviews via social media). The platform represents a wide variety of interests and demographics, and is particularly relevant for college-educated audiences u Read More

Though advertising on Facebook has existed almost as long as the platform, a lot of us are still getting to grips with it.
And much in the same way that setting up a successful Google Adwords campaign requires some skill and learning, so too does Facebook, despite its simple appearance. Read More

How to create, cultivate, and grow expert content marketers aka content marketing unicorns for our new era. Read More

To succeed in ecommerce, you have to recognize the fact that every visitor matters. Each time someone lands on your website, it’s an opportunity for you to make a sale. The problem is, there are a lot of ways to move a prospective customer from “just looking” to “buying now.”

Here are the 12 mos Read More

Publishing merely great content isn’t enough anymore. Lots of others are publishing great content. The challenge is differentiating your content somehow. And how do you do that?

By putting it in front of exactly the right audience.

Here are 11 different content promotion tactics Core DNA used Read More

Selling on multiple channels is a guaranteed way to grow your business. Here are five questions you should ask and answer for yourself before going multichannel. Read More

Competition for the attention of online visitors is fiercer today than it has ever been before. With new startups, businesses, and websites popping up each day, you need to be able to quickly differentiate from competitors and start building trust from the moment someone lands on your website. When Read More

Video marketing is one of the most effective ways to strengthen your reputation and get your business in front of new customers. This beginner’s guide will give you the information, tools, and resources needed to get started. Read More