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Do you enjoy doing keyword research? Probably not. It is one of the more tedious steps with Google AdWords campaigns. Depending on how many people are involved, it can be a lengthy process if you have to get pre-approval from other departments and research the volume and competitiveness of keywords Read More

Google Analytics helps entrepreneurs make data driven decisions to improve their businesses. It organizes raw data into informational summaries that provides a snapshot of the business. The role of the entrepreneur is to then analyze that data and apply it to improve website performance.

With e- Read More

The number of mobile users has surpassed the number of desktop users and will only continue to rise. Many people start their consumer journey on a mobile device, but may visit the same website on a desktop computer to complete an action. Because of this behavior, marketers need to consider the infl Read More

Google Analytics helps entrepreneurs make data driven decisions to improve their business. It organizes raw data into informational summaries that provides a snapshot of the business. The role of business owners is to then analyze that data and apply it to improve website performance. With e-commer Read More

Every business wants to get a high ranking on Google. High rankings mean high visibility. High visibility means clicks, conversions, and sales. The vast majority of clicks only go to sites that are on the first page. So, how do you do that?

There is no sure-fire way to get #1 every time. But the Read More

Google Analytics is a great tool for every business to understand their customers. Yet, data means nothing til you put it in context. Therefore, by applying segmentation, you are making your data more reliable and actionable. There are different techniques to segment your data: (advanced) segments, Read More

Marketing efforts are typically considered a success only if they drive leads and sales. While brand awareness is important, your stakeholders most often want to know that you’re converting your budget into profit. Yet, surprisingly many marketers don’t fully track everything related to their E-com Read More

Facebook Insights is a great tool, especially for small businesses since it is free, allowing you to understand the performance of your Facebook Page.

Perhaps more importantly, it also uses diverse metrics to help you improve your overall Facebook strategy. We understand that as a small busines Read More

Google Analytics is a fantastic tool, but in my experience more than 80% of the companies actively using it, are not getting everything out of it. Or even worse, are not able to increase their bottom line. There are a lot of factors that determine how useful a tool is for your organization. In this Read More