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The vision people have of your company needs to be coherent. An international sales person can concentrate so much on building his personal relationship across cultures, that he loses the global picture his international client has of his company. International clients notice the confidence the international sales person has in his own company. Read More

Follow-up phone calls are a fast way to get to know new foreign markets. They are simple to do, do not take up much time, and inexpensive with today's international phone services. This is how systematic telephone follow-up becomes a key tactic for any international market entry strategy. Read More

Although communication may appear to be natural and easy, it is not as simple as it may seem. Good copywriting skills can improve your sales and marketing and help you to get better results out of low-cost marketing methods. Read More

International experience and strong cross-cultural skills are key to successful international sales, but the right preparation is just as important. Good preparation gives you the tools you need to stay focused as you take in all of the information around you— even when cultural differences pop up and you need to adjust your sales strategy. Read More

Listening to your cross-cultural communication and maintaining a global vision of what is happening within an international business environment is the first step in developing strong international skills. What you do with what you learn through listening will help you create loyalty in international clients. Read More

This is the story of how I got over my initial reluctance to join Twitter and used a business focus to find how to use social media to develop my business. Other businesses can use this same process to find out how to use social media for their business needs. Read More

Erik Qualman's Social Media Revolution video raises questions with regards to international social media and how different countries will use social media in the future. As the social web brings us closer to each other, will there be a bigger cultural divide on social media in the future? I would love to hear your thoughts, questions and remark Read More

Building strong cross-cultural skills starts with learning to listen to all aspects of the communication. This is why you need to put aside your busy habits. Busy habits keep you from picking up the whole communication. The easiest way to improve your cross-cultural communication is simply to slow down and focus on the conversation. Read More

Social media is dozens of different platforms with different types of environments and atmospheres. Now add in the cultural differences in the social media platforms from different countries. Some social media platforms are more appealing to us than others. And others just do not feel right. Read More

For a real international sales advantage, you need to understand your international client at their own level, on their own terms and have an understanding that is deep enough to be meaningful. This means that you need to dig deep to understand the reasons behind any questions that pop up... and put your own cultural filters aside. Read More