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In this era of big data, AI tools should be every marketer’s co-pilot. When you consider complex consumer habits, dwindling attention spans and ever-changing algorithms, you’ll agree that you need AI to win.

91.7% of top-rated businesses are currently increasing investments in data and AI. This Read More

This Instagram guide explains how to create a business page on Instagram for your brand.

It’s for business owners who wish to grow and generate leads from Instagram.

Instagram is a powerful tool for marketers and business owners, with about 1.393 billion active users each month. This data hi Read More

In 2022, content is the primary focus of marketing efforts, and there is an emphasis on quality over quantity. Brands produce fewer pieces of content. But the content is highly targeted and designed to elicit a specific reaction from the audience. However, there remains some underperforming content Read More

As a business owner, you should never become too comfortable in one location. You should constantly plan a few steps ahead. One issue you just cannot afford to miss is where you intend to go in the coming years. It’s never too early to think about what might happen in the future to become an establ Read More

Iconic publications maintain a dizzying blogging schedule by recruiting large contributor bases. Entrepreneur and Forbes may get away with a “content mill” approach to mass volume publishing but individual bloggers cannot maintain publishing at such a blistering pace.


Typically, most bloggers Read More

SEO, social media, and blogging have had a long history together: They started at about the same time, developed side by side for more than a decade, and co-existed in lots of marketing strategies.

Yet, for some weird reasons, few digital marketing strategies really grasp the idea of how to int Read More

If you’re a regular reader of blogs, you know that updated posts are always welcome. There’s nothing worse than coming across a post from 2012 and realizing that the information is no longer relevant.

Updated blog posts bring readers back because they provide current, accurate information. If yo Read More

As a budding entrepreneur, you will be spinning a lot of plates trying to get your start-up off the ground and running successfully. There is a lot that goes into creating a successful business and unfortunately, there is no ultimate guidebook on how to do it. It is however easier to identify the t Read More

Although opportunities for brands abound these days, the competition makes it hard to survive and thrive. You may have to struggle to stay afloat and reach your goals, regardless of the industry you operate in. But there’s a silver lining in the form of digital marketing innovation.

Yes, there Read More

The amount of information the economy generates doubles roughly every 18 months. But what’s it all for? A lot of collecting data is just consumers sharing cat videos with each other. But some of it is businesses trying to gain better insights so that they can improve their processes. It doesn’t mat Read More