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Copywriters escaping out the back door

Copywriters escaping out the back door  - http://scottdudley.net Avatar Posted by ScottDudley under Direct Marketing
From http://scottdudley.net 3301 days ago
Made Hot by: Digitaladvert on November 27, 2013 1:07 pm
Gotta funny story for you today. It happened about 15 years. A friend of mine had set me up for a date with one of her friends. A girl I had never met or heard about before. Read More

How to write headlines guaranteed to convert

How to write headlines guaranteed to convert  - http://scottdudley.net Avatar Posted by ScottDudley under Direct Marketing
From http://scottdudley.net 3303 days ago
Made Hot by: problogger78 on November 22, 2013 9:24 pm
So many people get this wrong... They might get it half right. But it's rare to see a headline that can tick all the required boxes. Read More

4 words to help you trim the fat when writing

4 words to help you trim the fat when writing  - http://scottdudley.net Avatar Posted by ScottDudley under Online Marketing
From http://scottdudley.net 3317 days ago
Made Hot by: mikehartman1 on November 8, 2013 5:02 pm
Meat lovers will be able to relate to this message... Back when I used to eat a lot of meat, there was one thing that I always made sure of before eating. Read More

What a copywriter can learn from Jenny Craig

What a copywriter can learn from Jenny Craig  - http://scottdudley.net Avatar Posted by ScottDudley under Direct Marketing
From http://scottdudley.net 3324 days ago
Made Hot by: businessluv on November 4, 2013 12:07 pm
Sounds a bit bizarre doesn't it. I mean Jenny Craig (the weight loss company) and copywriting couldn't have much in common could they? Read More

A copywriting lesson from a mosquitoe

A copywriting lesson from a mosquitoe  - http://scottdudley.net Avatar Posted by ScottDudley under Direct Marketing
From http://scottdudley.net 3322 days ago
Made Hot by: fusionswim on November 4, 2013 10:15 am
I've got a strange confession... Mosquitos love me for some reason. Just like most humans find chocolate or lobster delicious, those mozzies are equally as excited to bite into my skin. Read More

Dumb and Dumber's Email Marketing Myths

Dumb and Dumber's Email Marketing Myths  - http://scottdudley.net Avatar Posted by ScottDudley under Online Marketing
From http://scottdudley.net 3331 days ago
Made Hot by: deanuk on October 25, 2013 4:14 pm
It's time to talk abut stupidity and email marketing (also bikini girls)... Remember that movie from 1994 starring Jim Carrey and Jeff Daniels called "Dumb and Dumber"? I've never actually watched it till the end, but here is a quote from it: Read More

Why "attention grabbing" copy outsells everything else

Why "attention grabbing" copy outsells everything else  - http://scottdudley.net Avatar Posted by ScottDudley under Online Marketing
From http://scottdudley.net 3329 days ago
Made Hot by: seobromino on October 25, 2013 12:11 pm
So I've been on a bit of a Sylvester Stallone binge recently... I watched the movie "Cliffhanger" on the weekend. And It had an immediate effect on me -- and, more importantly, a piece of copy I was writing -- at the very beginning. Read More

It's A Done Deal...

It's A Done Deal...  - http://scottdudley.net Avatar Posted by ScottDudley under Direct Marketing
From http://scottdudley.net 3336 days ago
Made Hot by: MarketWiz on October 18, 2013 6:00 pm
The rant continues... I'm gonna continue on from yesterdays email about the importance of gathering facts when copywriting. Read More

Stephen King's Guide To Writing Better Emails

Stephen King's Guide To Writing Better Emails  - http://scottdudley.net Avatar Posted by ScottDudley under Online Marketing
From http://scottdudley.net 3346 days ago
Made Hot by: Digitaladvert on October 13, 2013 12:51 pm
Recently I finished reading Stephen King's excellent book titled "On Writing". King is well known for writing a lot of novels that have become bestsellers. Read More

Eliminating Split Testing Blues

Eliminating Split Testing Blues  - http://scottdudley.net Avatar Posted by ScottDudley under Direct Marketing
From http://scottdudley.net 3394 days ago
Made Hot by: tiroberts on August 26, 2013 4:28 pm
Good old split testing... Just like sex at high school, everybody says they are doing it. But, in reality most people are either telling lies, or they are not doing it properly. Read More
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