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Steve McKee of Business Week talks about identifying your customer base and forgetting about trying to please everyone. There are some good points here about niche marketing but it may be a good idea to avoid positioning your product before you find out who really wants it. Read More

Venture capital investor Brad Feld gives advice on how to work with business mentors. Though he is primarily focused on the IT world, his suggestions can apply to many industries. Read More

Promoting your business with a free online radio show is easy using available online tools. In this video, Andy Renk of ClickforClients.com shows you how. Read More

Think starting a business during an economic downturn is a bad idea? Maybe not, according to this story from The Economist. Though it focuses largely on IHOP's initial startup during tough economic times, there is also an interview with an expert and a survey of successful businesses that started during lean years. Read More

Your company needs both SEO for its Website and paid click adds to bring in customers according to Web marketer Tom Pick. Find out why. Read More

Cristian Dorobantescu, a Romanian entrepreneur and blogger, has some interesting takes on business startup from his perspective as a business person operating in Eastern Europe. Here is his reaction, drawing on his own experience, to an article from Entrepreneur.com on how to pitch to investors with a link to the original. Read More

Too few companies know and too few states participate in this program that helps avoid layoffs while reducing hours. Read More

Saving money is something that entrepreneurs and particularly bootstrappers have always tried to do. But with the slumping American economy, a cultural shift seems to be occurring with everyone seeing the value of avoiding unnecessary spending. Read More

Ideas to promote your small business particularly a new business including using social media like Facebook, blogs, YouTube etc. and working to get press coverage of your venture. Read More

Rich Christiansen and Ron E. Porter, authors of "Bootstrap Business", recently spoke to the North Front Entrepreneur Alliance about how to start a successful business with effective networking skills, good business intelligence and only a small amount of cash. Read More