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Marketing guru Seth Godin suggests "flipping the sales funnel". Instead of putting prospects in at the top of the funnel with the hope of getting some commissions at the bottom, flip the funnel, make it into a megaphone and let those who already love your product promote it for you. Read More

Emily Gasner of Working Solutions explains how to get funding for your small business. Watch this video for the details. Read More

Knowing how to write a good business plan will help you avoid major pitfalls when seeking financing. Here, from the Wall Street Journal, are some key considerations. Read More

Whether with Twitter, blogs, Facebook, YouTube or other options, social media remains an important option for promoting your business. In the following article, smSmallBiz.com gives a closer look at the different platforms and how they work. Read More

Steve McKee of Business Week talks about identifying your customer base and forgetting about trying to please everyone. There are some good points here about niche marketing but it may be a good idea to avoid positioning your product before you find out who really wants it. Read More

Venture capital investor Brad Feld gives advice on how to work with business mentors. Though he is primarily focused on the IT world, his suggestions can apply to many industries. Read More

Promoting your business with a free online radio show is easy using available online tools. In this video, Andy Renk of ClickforClients.com shows you how. Read More

Think starting a business during an economic downturn is a bad idea? Maybe not, according to this story from The Economist. Though it focuses largely on IHOP's initial startup during tough economic times, there is also an interview with an expert and a survey of successful businesses that started during lean years. Read More

Your company needs both SEO for its Website and paid click adds to bring in customers according to Web marketer Tom Pick. Find out why. Read More

Cristian Dorobantescu, a Romanian entrepreneur and blogger, has some interesting takes on business startup from his perspective as a business person operating in Eastern Europe. Here is his reaction, drawing on his own experience, to an article from Entrepreneur.com on how to pitch to investors with a link to the original. Read More