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The creation and use of content marketing is key to getting social selling activities right. In fact content marketing is now powering most selling and sales activity as it is the smoothest route to build up a relationship with prospects or buyers. It also gently reinforces a brand without over all Read More

Sales and selling is changing rapidly; to improve the vital “lead nurturing” sales activity we have to learn the impact social media is having on business today. Lead nurturing is an often undervalued or even misunderstood sales activity in terms of time and effort. S Read More

Today, big data and the use of social data in the sales process trumps people. The reality is that due to changing buying cycles, more educated buyers and the use of social media to source and inform, most sales managers if given the choice between an exceptionally talented sales person or a highly Read More

Social selling is about moving sales people from old world selling into the social selling world. To get sales team switch from the cold calling world to the world of LinkedIn, Twitter and Social Networks. Leaving behind “interruption sales” where sales people call prospects indiscriminately to a s Read More

Social Media lead generation is a powerful customer acquisition tool when used effectively. Using Social Media to generate sales leads can reduce marketing spend & cost per lead, increase ROI and maximize selling time.

Targeting potential buyers and prospects across Social Media platforms is fas Read More

There are a lot of articles and reports available maligning the disengaged employee as a blight on organizations, something to be despised and something to be got rid of as soon as possible. There are even some articles openly referring to the disengaged employee as a ‘bad employee’. Read More

This is a seven step guide to creating a social media marketing strategy to reach more customers and drive greater on-line awareness for your brand or product. For a business to really capitalise from social media, it needs to build a clear strategy that takes into account what are the goals, what Read More

Content Marketing is the key driver upon which most inbound marketing and social media marketing tactics are built. Content marketing not only impacts SEO, web traffic, leads and sales but also acts to influence buyers as they increasingly seek information before purchasing. Whether your business i Read More

In the digital sales world, the art of making a sales call has been overlooked, so today lots of sales people do not understand the nuances involved in making successful sales calls. Whether the sales call is cold, as a result of a web lead or inbound enquiry always approach the sales call with the Read More

So a great social selling tip that will benefit all social marketers, sales people and businesses is to take the time every single day to do the following. Connect to your social network community with news, images, videos, snippets of information. Read More