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Many believe that success depends on always thinking positively, blocking out negative thoughts and replacing them with certainty that you’ll get what you really want.
The problem is that marketing requires trying things that might not work, and when you focus all your energy on always winning, yo Read More

Now that you have a better understanding of your prospect’s goals and challenges, the next step is introducing yourself in a way that gets their attention and opens the door to a conversation. Read More

In How to Avoid the Low Price Trap we talked about focusing on the tops of the trees, the hard to get clients with the best paying projects. But how do you build that ladder to reach them? Read More

Why are there so many talented freelancers willing to work for minimum wage? Because most of them are competing for the same low budget projects using the same entry level advertising.
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Just because you work hard doesn’t mean you’re getting the right stuff done. Find out how understanding opportunity cost can help you make much better use of your time and energy. Read More

Should you create something that you yourself would really love or should you only listen to the marketplace instead? Read More

An important step of marketing your business is to make it easier for people to find your website on Google. But how to do that sometimes seems ridiculously complex. Forget tricks and instead focus on creating the kind of content Google is looking for. Read More