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Recently I was taking an inventory of the integrated marketing tactics we had stockpiled in our arsenal. Engaging Web site – check. Social media – check. Email campaign – check. Print material – check. White paper…..wait, what? Major uncheck.

So I began to do some research with the help and guid Read More

This white paper is about integrated marketing and the four components marketing directors should include for a successful web strategy. It’s a valuable read for marketing executives who want to lead their organizations to greater brand awareness, better prospect interactions, and increased sales b Read More

I subscribe to a lot of blogs that I love to read on a regular basis. They range in topic from online marketing and web strategy to dog rescue and advocacy. But there is one thing they all have in common – sticky content.
sticky_bee

Sticky content is created from a mashup of valuable informatio Read More

I am a huge fan of LinkedIn. I use it to connect with our clients as well as other thought leaders in the industry. One of my favorite aspects of the tool is the Answers section. Inquisitive by nature, over the past year I have asked and answered dozens of questions on topics related to web strateg Read More

Yesterday Google revealed additional details about the capabilities of their new Social Search which is available in Google Labs. As I discussed in my previous article, last week both Bing and Google announced they would be including status updates from Twitter and Facebook into their new real-time Read More

In my previous post about social media ROI, I talked about establishing a baseline as one of the first steps. Remember, after you establish your baseline it’s important to track those metrics on a monthly basis. The next step in calculating social media ROI is to create and maintain a time line of Read More

After you have defined goals for measuring social media ROI the next step is to establish a baseline, or internal audit, of where your organization stands now. You need to take an inventory of a variety of business variables (both financial and non financial) that you can use to determine social me Read More

For marketing professionals, measuring return on investment (ROI) is very important. With the right web partner providing effective tools and analysis, measuring ROI with web-based marketing efforts is easy compared to traditional channels where audience interaction is much more obscure. Read More

Before you can measure social media ROI you first need to define what you want to accomplish by setting SMART (Specific, Measurable, Attainable, Realistic, and Time-Bound) goals. In addition to being SMART, your goals also need to be tied to an impact on sales.

As I discussed in my previous blog Read More

For many years a company’s website was the most important tool in a marketing director’s toolbox. However, as the web has grown it’s no longer enough for a company to simply have a static website. There is a great need for companies to employ a holistic web strategy that encompasses things like soc Read More