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To make social media a beneficial component of your marketing mix, it is important to layout a detailed plan that will serve as your guide. A well thought out plan will save you time and effort in the long run. I’ve added my own ideas (in ital) to a recent post from Mashable that describes some ste Read More

We recently had the pleasure of developing a web strategy which included an eCommerce site for Green Boomerang, an eco-conscious start-up looking to revolutionize the shipping industry with their sustainable handling and storage systems. Their goal is to be the Amazon.com of the shipping industry. Read More

Including social media in your website marketing strategy is a very smart move, but you may be wondering where do I start? Does my company have to have a presence on every social media site to be successful? The simple answer is no.

As a company you have limited amount of resources and you need Read More

We recently published a white paper for marketing executives who want to understand the risks and consequences associated with not fully embracing the web. As the web has become the central hub of all communications, no longer can marketing executives afford to take a casual approach to the web by Read More

It’s impossible to ignore the recent growth of social media giants like Facebook, MySpace, Twitter, and Flickr. But you may be asking yourself: Why is social media important for my business? The key reason is that every day your customers are visiting these social sites. If your company does not ha Read More

It’s really easy. Just follow these steps:

1. Log in to Facebook

2. Click the little gear in the top right corner to and click your Facebook Business Page under “Use Facebook as”: Read More

I want to show you 4 ways to prevent people from leaving your homepage. Fewer people leaving = more business.
Your Bounce Rate

If you were to look at your website tracking software, you’d find a number in there called “Bounce Rate”. This is the number of people coming to your website that l Read More

So, you just finished up your website finally… All the tweaks are implemented – wait there’s another one (gotta tell Web Guy about that thing hanging to the left there). Then you launch the website you’re proud of – replacing your old website. How will Google respond? Read More

Visitors to your website will use your FAQ page when deciding whether or not to make a purchase. Taking the time to develop an optimal FAQ page is important, as the points it clarifies may give a visitor enough confidence to become a customer.

The purpose of an FAQ page is to answer a potential Read More

Everywhere you go now, in almost every type of business advertising, QR codes are likely to greet you. Featured on signs of all sizes – even some billboards – and printed items like brochures and fliers, these codes function basically as links to web pages. How do they work, and how could they bene Read More