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I recently began reading Malcolm Gladwell’s, What the Dog Saw. In the first chapter Gladwell takes an in-depth look at brilliant marketer Ron Popiel, founder of Ronco, and inventor of popular kitchen gadgets such as the Showtime Rotisserie & BBQ.

While I found it interesting to learn about the P Read More

I am currently reading the 4 Hour Work Week by Timothy Ferriss. Amongst the dozens of inspiring business techniques Ferriss enlightens readers with, the idea of automating aspects of your business is particularily interesting to me.

One of the most common tools used to automate business is an ef Read More

First, let’s clarify what Local Search is and is not: Local Search is where your business is listed on a directory by location, or listed in “local” results on search engines – like when someone searches for “web design company in warsaw, indiana“. Local Search is not the same as natural search eng Read More

Is reputation monitoring important in my case? The question really isn’t “Is it important?”, but: “How important?”. Let’s look at some stats:

90% of business purchases start online – Forrester (and that was 2007!)

83% of businesses use the Internet to research and find poten Read More

1.) Google Adwords reaches the most people. Yahoo Search Marketing is #2. MSN Search Marketing is #3. Start with Google Adwords.

2.) Look before you leap. Formulate your ROI equationto estimate investment and return. It may look something like this:I want ____ new customers per month from Pay-Pe Read More

Back in 2007, Google first introduced what is now generally termed their “Universal Search” results. This meant that, instead of including only organic and Adwords listings, the search results pages format changed to include options for Images, Videos, News, Shopping, Books, Places, Blogs, and more Read More

This comprehensive list of SEO No-No’s comes from the Effect Web Agency team – which includes a 10-year experienced SEO Director of natural search engine optimization. Apply this list to the execution of your current SEO strategy and tell us how it compares in the comments. If you notice any SEO No Read More

Is the objective or your online marketing to get leads? Do you run or are thinking about running a Google Adwords campaign? Then read on. Many companies are spending bookoo bucks with Google Adwords. There’s a way to spend less and get better responses at the same time.


More Leads

First, le Read More

Measuring ROI of your social media marketing IS possible. You can focus your efforts on building a network of engaged, active customers AND you can measure how social media affects the bottom line. Also because social media is NOT free (see the diagram below) it is important to demonstrate this tac Read More

We asked Linked In members of the “Marketing Executives Group“:
What’s the #1 thing you need to figure out about the web?

Over 100 marketing professionals responded. We’ve sifted through all the responses to group and quantify them into an insightful list. Here are the top things marketing prof Read More