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Let’s face it, if your title sucks, why would your content be any good? I know. That’s not necessarily the case, but if you can’t catch people with your title, you’re not going to get them to read your content, which probably is good. So here are some tips to help you better create good titles. Read More

If you’re using Instagram for business, it is imperative that you have a strategy in place. Sharing photos simply for the purpose of sharing isn’t going to help you gain new followers or grow your business. So this post gives you some tips on some of the best practices for sharing Instagram photos. Read More

I’ve encountered people complaining that blogging doesn’t work. Of course, you can imagine my reaction – Huh? What? Really? Asking some questions, the response is that they've heard all that blogging does for businesses and seen others achieve blogging success but they aren’t seeing these benefits. Read More

As humans and marketers we have a constant need to validate what we do. We look for metrics to analyze our effectiveness. Whether professionally or personally, we want to be better – better than we were last week, better than our competitor, better than expected. And this is why Klout is so popular Read More

I recently read an article from CNN Fortune describing how the position of Social Media Manager is dead. This post has shown up numerous times in my various feeds. And while the article brings up some valid points, I would argue that this position is even more important now. Read More

At some point during the life of your business, the time may come where you need to change your business name. It may be a merge with another company or an evolution and rebranding to a new name and feel. Either way, here are tips to help make it easier to change your name on all the major sites. Read More

Too many people share articles on Twitter, and other social media sites, too much. They share to get reciprocal shares, they share to be “relevant” or “popular”, they share because they have nothing else to say. You might think I’m crazy, but I actually read every post that I share. Read More

One of the most common things we hear as social media managers is that social media is 24/7. You are expected to be responsive and available at any given time. So, what happens when you want some time off? How are you supposed to manage your social media accounts while sipping margaritas poolside? Read More

The inevitable question, and one that we hear debated frequently, is how quickly should you respond to comments and posts on social media? Read More

The last couple weeks have been quite the experience for me! Who knew changing over your website would be such a huge undertaking? Probably only all of you who have ever gone through it! Seriously though, I have learned a lot through this process. Read More