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One of the phrases we hear regularly is to ensure that your content resonates with your audience. And while this is harped on repeatedly, did you ever stop to make sure that the converse is true? That your audience is related to your content? Read More

The first thing most people think of when they hear “social media marketing” is Facebook. And yet, so many marketers complain about their Facebook reach and marketing. Is it possible that maybe it’s time to take your efforts elsewhere? Careful… Don’t be too quick to react! Read More

I recently read a question posed by Hootsuite that asked: How do you define success in social media? I had lots of thoughts on the topic but couldn’t frame up an answer concisely. So, as I worked on formulating my answer, I also asked my connections on social media for their thoughts. Read More

First impressions are so important. Whether in business or personal situations, we are always being judged by the way we portray ourselves. It may not be fair, but that’s the way it works. So, when you look at your Instagram photos, what first impression are you giving people? Read More

LinkedIn is quite possibly one of the strongest online business tools available today. And so, I am constantly surprised when I find out people aren’t using it or barely using it. Here’s the truth: We live in an online world and if you’re in business you need to be on LinkedIn. Read More

If you know me or my blog, you had to know this post was coming. It’s Monday, so you know I’m blogging about Instagram. And Lexus just released a pimp promo commercial for the new 2014 Lexus IS based solely on Instagram photos! So you know I had to write about it! Read More

When it comes to social media marketing, it’s important to remember that this is a new breed of marketing. There are plenty of analogies about how to best describe this marketing relationship. Here’s how I think about my marketing strategy: I am a guest in my audience’s house.And I will act as such Read More

I was scrolling through Instagram the other day and I came across a photo that gave me that a-ha moment. As a huge proponent for Instagram for businesses I am always looking for new ways that businesses can take advantage of this platform. And one of the companies I follow gave me this great idea. Read More

I’ve been advocating the use of Instagram for a while now and I keep getting asked the same question: Why should we be using Instagram? So, here are the 10 reasons why you should be using Instagram as part of your social media strategy. Read More

When you get to spend your day chatting with the likes of Amy Porterfield, Mari Smith, & Stacy Zapar, you know you have to write about it! This is not something that happens every day! But beyond this amazing story, there was a lot to learn & a lot to take away from Social Media Day San Diego 2013. Read More