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The internet has been a buzz lately with the news that Instagram plans to start using ads within the next year. While everything is speculation at best right now, we do know that this is coming. It is inevitable. So, the question is, what does this mean for you? Read More

It’s that time of the year where everything goes back to normal. The kids are back in school, summer vacations are done. It’s back to work and back to the grindstone. But this shouldn’t be a time to dwell, we should be looking anxiously forward to everything that fall and winter have to bring. Read More

There are often a lot of questions about how best to use Instagram for marketing. And while the actual strategy will vary for each business and brand, there are some key rules that you should adhere to. Read More

It’s Friday the 13th. Are you superstitious? Do you avoid ladders and throw spilled salt over your shoulder? But as much as I give in to these, I think it’s important to distinguish social media superstitions. Holding onto silly beliefs is not a successful social media strategy. Read More

If you are your online brand and your online brand is you, then are people surprised when they meet you in person? Are you what they expect to see, or are they wondering how you and your brand are even related? Read More

If social media worries you... then I'm sorry to say you probably have bigger problems. Yes, you read that right. If you're worried that social media will air your business' dirty laundry or that people will use it to speak negatively of your company , it's time to fix your bigger problems. Read More

Have you ever wondered if you're using Twitter correctly? Or if you could be using it more effectively? As businesses, there are so many ways to take advantage of Twitter to grow your audience and generate revenue. So, here is a list of 75 ways to succeed on Twitter. Read More

Those of you who follow me on any social media platform have probably seen my recent posts about my local Fox 5 San Diego news station fraudulently using my photo on a weather segment this week. The whole ordeal has been exhausting but some very important lessons can be gleaned from it. Read More

There are numerous people out there who will tell you that you can master social media marketing in 30 minutes a day, or even in one hour a day. The reality is that to really succeed at social media, you need time. Read More

Last week, Instagram announced some new features with their 4.1 update. While all of these are good news for both iOS and Android users, iOS once again got more new features than the Android platform. So, let's break down the new features! Read More