BizSugar.com › User › jennherman31 › Published

I've been talking a lot about the importance of visual marketing in 2014. Many of us aren't Photoshop geniuses or even creative enough to produce great visual content. I reached out to a bunch of my social media friends and put together a list of our favorite tools for creating great visual content Read More

As I looked at my strategy for 2014 I determined that I would spend more time using Google+. There are a number of reasons for this which I outline in this post. While each business should make their own determinations for which platforms are best, I hope that this will encourage you to consider G+ Read More

There are a lot of things we should do when crafting our plans and strategies for the year ahead. And while I do have solid goals, a lot of those things boil down to stepping out of my comfort zone to really experience the growth and excitement that I want to see this year! Read More

As we start 2014 everyone should be looking at their social media strategies. Facebook and Twitter will still be big in 2014. But what about LinkedIn, Pinterest, Google+, Instagram, Snapchat, Tumblr…? My advice is to look at the “other” sites to see how they can be incorporated into your strategy. Read More

I was honored to be invited to the recent episode of The Mia Connect to talk about my favorite topic of Instagram. Mia Voss hosted a great show with a great panel to discuss the importance of Pinterest and Instagram in social media marketing this year. Here is the video and key points of interest! Read More

It’s that time of year for fresh starts and new commitments. Many of us commonly make resolutions for our personal lives. But how many of us really commit to resolutions for our businesses? Social media marketing in a constant state of evolution and change, it is so important to focus on this area. Read More

As we enter into 2014, everyone is making their predictions for the upcoming year. Talk surrounds which social media sites will be big this year or what you should focus on for marketing. The one prediction I have and the best advice I have is to focus more on visual marketing – and Instagram! Read More

I've shared a lot of articles about Instagram, and I expect to share a lot more next year. I love Instagram and I love how it can be used to promote your business. In case you missed some of these, I wanted to give you a round up of the top Instagram posts for business that I’ve shared this year. Read More

I recently got a lesson and a reminder of the value of social listening. With all the drama surrounding Facebook, I let my emotions determine my reactions to some people, rather than stopping to see what they were really asking for. This post is about the true value of social listening. Read More

For your site to be successful you need to serve your audience. If you aren’t monitoring behavior on your site, you can't be sure you’re providing them with what they want. Analytics and site activity is one of the best ways to make sure you will see success with your audience. Read More