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A more effective way to sell involves a simple three-step process: ethos, pathos, and then logos. Just in case your Latin is a little rusty, ethos, pathos, and logos are the three corners of Aristotle’s “Rhetorical Triangle” – the use of language to persuade. Ethos is credibility, pathos is empat Read More

We've been talking a bit lately about working remotely, and collaborating over the Internet, and videoconferencing can be a big part of that. Today's guest post from Jeff Creech gives us 4 videoconferencing tips to have you looking and sounding your best during your next virtual meeting. Read More

Why not also use this time of year wisely and make resolutions for your SMB? Instead of shooting for the stars, test out these five tips as sample resolutions to guide your SMB's social media and online strategies for 2010. Read More

A recent provocative article in Mail Online by British Vogue editor Alexandra Shulman, raises a loaded question: are mother's rights making women unemployable? Read More

Ah, the life of an entrepreneur. Come up with a business idea, write your business plan, line up a bunch of venture funding, and retire to a private island a few short years later when you go public. If you're heading off to business school right now, reading this on your iPhone, dreaming of buying your own island - sorry for the ice bath of reali Read More

Voice over Internet Protocol, more commonly known as VoIP, might seem revolutionary, but it's really just the natural evolution of communication. Most businesses can already support VoIP thanks to their high-quality and robust broadband Internet connection. Read More

Readers where asked to contribute their best Twitter small business tips. The collected tips were compiled into one free downloadable PDF document. Read More

If you're running an online business, and probably even if you aren't, there are some online tools that you need to know about. Not all of these tools are a necessity for every business, but no matter what you're in, there are sure to be tools below that you know you should be using. Read More

Oh dear, the tech revolution. It sounds so scary if you're not on board already. What can you do to make sure your business takes advantage of the technology that is constantly improving around you? Read More

Business owners and marketers are seeking ways in which they can designate specific targets for campaigns, increase customer response, and carefully track the results of every campaign in order to maximize ROI. Mobile Marketing provides the ability to achieve all of these goals. Below are some of the top benefits of utilizing Mobile Marketing to Read More