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Social media satire. The recent Klout fiasco stirred up a hornets nest of protest but isn't this just the infancy of social media anyway? I was emotional about Klout's behavior but I guess it shouldn't really be such a massive shock, things do change! At one time Seth's Squidoo seemed OK and accept Read More

The recent algorithm changes on Empire Avenue upset a some of the hard core long term players and a few people left the game; others have been singled out and victimized, blamed perhaps for the changes. This is not good and it's NOT what social media is all about, but I'm hanging in there because a Read More

Social media demands non intrusive marketing, permission marketing and in bound marketing are both ideal, but how do you know when you're not providing enough service. Marketing is all about getting new business and not missing obvious opportunities, what's acceptable and when? Read More

This is the first guest post on Alpha Efficiency and it's covering niche topic of blogging. Peter is our first guest and these are his tips. Read More

After a prolonged era of diminishing marketing cuts, things are changing. Plus, Social Media spend is on the up and up! This may not be such a shock! Read all about it here, great news!! Read More

Do you want to know about Bloggers tools and how to market your Blog?? It's not just a question of writing a few articles! Join communities, get marketing and get into the Blogosphere or you won't get read!! Read More

Need more hours in your day?? Of course you do! Social Media is the time vampire, but we can help ourselves. Read about Buffer and see how it can help and protect you! Read More

Due to the outstanding success of Social Media satire and bearing the world is a tough place to be right now, wherever you are, for a number of reasons, here's some reasons to be cheerful! If you laugh, pass it on! Read More

Most people consider content as king. That's SO 2010! The customer is king at last and it's all because of Social Media and permission marketing. A big hello to Seth Godin and Brian Solis! Read More