Marketingm8 commented on the following stories on BizSugar
Empire Avenue, algorithms and anger management
"Hello, the 'game' is fun if it's not taken too seriously and (to me) the point is networking with like minded social media type people. Like being here I guess but with a game involved. I get Empire Avenue updates but I just delete them, it's the price I pay for having fun and it's probably possible to stop them I've just never bothered. To me, it's just fun! Thanks for your comments! All the best Peter, aka MarketingM8 "The restrictions of permission marketing
"Hi Ivan, thanks for the comment! I do believe in permission marketing and I also think that non intrusive marketing is great for the consumer and it works brilliantly with social media but it does raise issues for the company's using it. When is the right time to 'help' a potential customer to become a customer, what is intrusive and what is service, that's a BIG grey area to me. Plus, who should do this work? Marketing? Sales? PR? I know some great salesmen with no clue about social media, they're great on the phone or face to face but wouldn't know Klout from Triberr or Facebook from StumbleUpon! We need a new breed, social media marketing experts with sales experience, otherwise we spend hours cultivating a 'lead' only to watch him/her go somewhere else because we're either to slow or too quick! Interesting times ahead, social media's wonderful but it does present some major challenges. Business is business, marketing is all about creating customers, like I said on the blog, if you want a friend, buy a dog! All the very best, Peter aka MarketingM8"The restrictions of permission marketing
"Hello and humble apologies for missing this for so long! I agree that "pushy" sales people are an issue, however, marketing's purpose is to create customers and it's not easy to define the too hard are not hard enough approach with permission marketing, that's my issue really. You're damned if you do and damned if you don't AND, where does marketing stop and sales begin with social media? I believe that we're redefining a lot of traditional disciplines right now, I like it but there's a lot of gray areas to contend with. Thanks for your time, best regards Peter, aka MarketingM8"BMW, Nestle and other social media disasters
"Sure it's what really matter but they're spending a fortune on traditional advertising when they could have a mega social media campaign for comparative peanuts! They've disappointed (some) supporters and lost social media face among a significant crowd of potential customers. With very little effort and some social media imagination they could save themselves a fortune. I think it's sad to miss opportunities. Love the cars though! Not so sure I'd consider Empire Avenue just a game, there's a lot of great networking goes on. Great to hear from you, thanks for your time. All the very best, Peter "Subscribe
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PeerIndex, social capital and transparency.
"I signed up for my PeerIndex profile (I think?) ages ago, I don't think you get a profile otherwise, it may have changed. Have you checked out Kred or PROskore yet?"