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5 New Rules For Marketing In This Participation Age

Avatar Posted by martinzwilling under Startups
From http://blog.startupprofessionals.com 2707 days ago
Made Hot by: fundpr on June 24, 2017 4:39 pm
Have you noticed that more companies beg you to participate in their business today? It started with an email survey on your last stay at their hotel, but now includes requests for online product reviews, to social media input on the design of future products. They do it because engaged customers b Read More
I’m a big proponent of building your business based on a higher purpose, rather than financial gain alone. Today I find that some entrepreneurs, are putting all their focus on a social or environmental cause, and perhaps naively expect that purpose alone will lead to a sustainable business. The rea Read More
In this age of social media and world-wide Internet, message delivery from business leaders needs to change, just like the message changes from leaders in your personal lives. Just a few years ago, no one could have imagined getting text messages from parents, or a President prone to communicate vi Read More
Every startup wants to be a predictable success, yet so few ever achieve this enviable position. In reality, getting there is not a random walk, and requires an understanding of the stages that every business must navigate and the organizational characteristics necessary at each stage. Read More
By definition, most entrepreneurs are thought leaders. They have the ability to recognize a market need, the skills to design and implement a solution, and the drive to start a business from that solution. It all comes from within themselves. A business leader does the same thing and more through t Read More
If your startup is looking for an angel investor, it makes sense to present your plan to flocks of angels, and assume that at least one will swoop down and scoop you up. Or does it? Actually numbers and locations are just the beginning. The challenge is to find the right angel for you, and for your Read More
True business success and leadership starts with real personal values, extends to building a team, and finally to inspiring customers and your community. That’s a huge leap from an entrepreneurial idea, to a product, to making money. Is it any wonder that the majority of startups fail? My job as a Read More
Startup work environments are always chaos, but they can still be great environments to work in, or they can be terrible. Whether yours is terrible or great, that same tone flows out to your customers, and regulates your productivity inside. You as the founder are the starting point and definer, so Read More
When you have been on the startup firing line, you quickly learn that any insight from experts and entrepreneurs who have been there before you can make the difference between failure and success. Yet, many new entrepreneurs brazenly assume they are bulletproof, and march blindly into the fray. The Read More
Even the most diligent investors are often surprised by apparently solid business startups that fail, while others succeed, despite the odds. In my own experience as an investor, I have concluded that success is more about the people than the product. The best founders operate with a key set of int Read More
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