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Customer feedback in the consumer marketing world has become an art form. Comparatively, B2B companies seem to lag far behind in having clear, sustainable ways to collect feedback, as well as having formal business process to make sure collected feedback is actionable. Read More

ONE OF EMAIL'S STRENGTHS IS how well it continues to adapt to all the shifts and changes that constantly reshape the marketing landscape. However, those adaptations have implications that affect the way you use email to market today and in the near future. While as many as a dozen trends might affect email marketing today, Read More

Beyond the advertisers point of view, you can use this as a nice competitive analysis tool. You can see data about which keywords are relevant to any site on the Internet — so, if you are getting into a new line of business and want keyword data, just plug in the site's domain and click go. Read More

In the ongoing effort to achieve relevance in online advertising, marketers increasingly use combinations of ad exchanges and networks to gain the most efficient and successful audience targeting and reach. But innovation is opening up new pricing models and value added services. Read More

Conversions come in all shapes and sizes: clicks, calls, sales, online, offline, and many, many more. The only problem with these conversions is that most advertisers still lack the ability to find out what their conversions are or where they're coming from. Read More

If you've been doing B2B Marketing for any length of time you know who Brian Carroll is. If you don't know who he is, you should. His eBook, Eight Critical Success Factors for Lead Generation, is a must read for “lead generation specialists committed to the long-term proposition that digging for leads, educating prospects, navigating the nuance Read More

How can your company start to increase its familiarity and trust online? As sales slow and employees have more idle time, utilize that time for online public relations. At the very least, it can help sustain sales over the coming months. Once the economy turns around, you'll have a competitive advantage with better links, better brand image, and Read More

Google has decided that it will no longer prohibit businesses bidding for keyword searches of trade marks owned by competitors. In effect, a Google search against a household name may result in a rival business topping the results. Trade mark owners, therefore, will have to outbid competitors if they want their ads to be at the top of the search Read More

As social media has experienced a meteoric rise, it has given birth to a new form of marketing, social influence marketing, which focuses on engaging consumers on their own terms—what they want, where they want, and in the language and format of their choosing. The question that continues to haunt marketers, though, is what do they want? Read More

I touch a lot of sites every month -- some small, some large, some that we built, and some that were done by outside firms. In doing a wide variety research into what is and isn't working for a small business Web site, I find the most frequent issues fall within the following six categories. Read More