BizSugar.com › User › mona19 › Published

I was a flute performance major in college (and yes, I went to band camp, hush). It was one of the most exhilarating and exciting times in my life, and I have amazing memories of those experiences. And I also learned a whole bunch of things along the way, some more official than others, but all reflecting the ecletic culture of musicians. Read More

Caring for your customers can be a serious competitive advantage. But you cannot claim you put your customers first until you actually do that. The money quote does not get that way without you doing a bit of "show me the money" work. When I talk to business owners about customer conversations, the ones who can claim success, those whose cust Read More

If you have been in Sales with the same company since several years you have become more an account manager for your regular customers providing you with a steady income. Due to the recession, the outlook for 2009 is grim. You will need revenue from new customers as your existing customers will not bring enough revenue. Read More

Just because your customers are consuming less traditional print news and feature content does not mean that don't still crave information that helps them find solutions to their problems. Thus, a great news story or feature article that includes information about your company, its people, and its products can drive a ton of new business your way Read More

Freaking Chris Brogan is being brilliant and making me think again. Sigh. He's got a post up today that talks about defining your goals in three words. What I love is that his words aren't completely concrete. They're interpreted completely based on circumstance, and I've no doubt they'll evolve as his work does this year. Read More

"If 2008 was the year social media went mainstream, 2009 should be the year of content marketing, the corporation as media company, the brand as publisher and broadcaster," says Junta 42 publisher Joe Pulizzi. It's true that much of what you read these days about online marketing is about using Twitter, Facebook and social sites effectively. Read More

During my first few months of blogging one of the most effective methods of promotion was writing guest posts for other blogs. I put a lot of effort into getting exposure and links be writing for a number of different blogs and slowly building my own audience. While I never had any huge spikes in subscriber growth from writing a guest post, I w Read More

I've got a plan. Let's all try to do less of certain things in 2009. Maybe, just maybe, it'll catch on, and we'll have an accidental movement on our hands. Maybe we'll get tee shirts printed up. Maybe we'll all get on Oprah for it. What do you think? Willing to try? Read More

Something's been gnawing at me lately, and it's taken some pondering to figure out exactly what it is. But I think I'm frustrated that we're not doing a better job of carrying social media into the places it really matters: the businesses that don't understand, don't believe, or both. Read More

Making a list of any kind is deadly. You miss people. You upset people. You exclude people. Lists are downright dangerous. And yet, I want to show you 8 bloggers that you should be reading, if you're not already. How about this: if you think your blog or someone you admire is should be on the radar for 2009, feel free to add a link to it in the co Read More