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The homily at Church yesterday was about simple gestures. It was how an anonymous person left five full lunches (sandwich, fruit and pretzels in each) on the steps of the church. The next morning those five lunches fed five people who needed food. It created five incredibly happy people and also eased the burden on the church's "back door" p Read More

You don't have to turn your entire world on its head to adopt social media. It's not about taking everything you've already done and chucking it wildly out the window in favor of a revolution. Instead, look at your existing communications through a social lens. Instead of viewing them from a corporate perspective and projecting outward, investi Read More

The economy is not going to recover in a month, six months or maybe even another year or two. Consumers will continue to reduce their spending, and those businesses that survive this mess will do so by cutting expenses and hanging on tight to the wall they have hit. Read More

For marketers, Web 2.0 offers a remarkable new opportunity to engage consumers. If only they knew how to do it. That's where this article aims to help. We interviewed more than 30 executives and managers in both large and small organizations that are at the forefront of experimenting with Web 2.0 tools. From those conversations and further rese Read More

Lead generation is a fairly core activity to marketing. Sales people need leads to close sales. You might not always look at it in those baseline terms, but that's the general process, right? Find people who want that thing you're selling, be that Jesus or real estate, higher education or luchador masks. You build someone's interest, you make t Read More

Take advantage of these dire economic times to boost your search engine rankings. There are some remarkable opportunities for those willing to seize the moment and think outside the box. High unemployment has some top-notch people looking for work. Why not hire them as a freelance consultant to create remarkable content, or for a public relatio Read More

Here's one: if you're going into business for yourself, consider marketing to the people who will give you money, not the people doing the same thing as you. Once you've decided that you're going to make a business out of your ability to blog and tweet and navigate LinkedIn, let's be clear: your customer isn't me. Your customer is someone who does Read More

The most common scenario in marketing a product to C-level executives is the constant struggle with their executive assistants to let you in on their boss' calendars. Its just a natural instinct of every executive assistant to say NO to every one. Its understandable considering a lot of people calling in are just trying to hawk their products and Read More

Let me guess. You've read about inbound marketing, you know that blogging and creating content like videos and webinars is the most effective way to get ranked in search engines and drive and sales. There's just one catch: You're not a "content expert." Here's some advice: Stop worrying. If you're good at your job, you'll be great at creat Read More

It is important to note the landing page quality's influence to your account. Landing page quality score is not used for all of the algorithms that determine your account's visibility. You can view information about your landing page quality score within your AdWords account. Just click on the magnifying glass icon located next to a keyword within Read More