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The internet is a fast-paced environment. People can come to your website at any hour from a wide range of locations, each of them with different intentions or needs. Unlike physical retail stores, you can't see who is coming in and browsing around. You don't know much about the people reading you. How can we develop a rough profile of all these i Read More

Shannon Paul wrote a really clever post the other day about Cultural Immersion for the Social Media tourist. She's hitting on something that's been nagging at me. We keep saying that listening is the first step to participating in social media. But companies who are seeking to better understand social media (and it's application for their busines Read More

Everyone 'believes' in gravity. And yet, we know virtually nothing about it. We don't know how gravity waves (if there are any) are transmitted. We can't block them (anti gravity boots!) and we can't amplify them and we have no idea how fast they travel. There are very few people doing serious gravity research and development, either. But it Read More

The thing with all this talk about social media and how it changes marketing is that I don't think you're going to like it. I don't think the end state is what most companies are thinking about. Google doesn't buy other companies because they seem neato. Pepsi doesn't want to talk with a few hundred people at a time, do they? It's just that all th Read More

Paul is a former technology journalist who has become a leading thinker and speaker about Social Media. His first book, New Media Influencers, is the catalyst that moved many businesses to begin using social media. His new book, Secrets of Social Marketing, promises to help even more businesses. Read More

A lot of the focus in the search marketing world—both paid and organic—is on the technical and quantitative side. And that's understandable, given the technical background of many of the practitioners and the perception that those elements are relatively easy to control. But many search marketers do themselves and their clients a disservice by not Read More

The majority of buyers said their cycle's duration was 6 months, or longer. The problem is that most marketers stop and start their marketing campaigns in less than 6 month increments. When they stop and start, they forfeit the continuity, consistency and engagement they've built up to that point and start over with a new campaign. Read More

I'm presenting with Jody Gnant today at the Arizona Entrepreneurship Conference about “branding and social media.” Honestly, after reading Branding Only Works on Cattle, I've been struggling with the role of brand in marketing and communications, especially the latter. Read More

The financial crisis will have a detrimental impact on our marketing and sales budgets in 2009. In this crisis, marketing leaders need to re-invent marketing not just as a functional discipline, but as the business fiber that connects prospects to companies like never before. Read More

Valuable and relevant content delivered to prospects and customers (called content marketing or custom publishing) is one of the best marketing methods on the planet. Here are 42 ways you can generate great content for your customers. These are applicable for small, medium and large-sized businesses and associations. If you have any additional, pl Read More