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Νot everyone will be the next F. Dostoyevsky, A. Camus or L. Carroll.

But everyone -and I mean everyone- can write clearly, cohesively, and in such way that they won’t bore their reader out of their mind.

And as someone once said - if you can speak, you can write.

Read everything here! Read More

Branding is more than logos, colours, and taglines.
But most importantly, branding is not only for the big corps.

Here’s everything you need to know about small business branding! Read More

CRO Tools can help you test, measure and optimize your marketing & sales tactics.
Accordingly, you can find many such tools for:

- Data analytics
- Landing pages
- Page load speed
- User-behaviour tracking
- A/B test

Read everything here! Read More

You are about to make your new product launch!

But what does this mean marketing-wise?

Here are 11 marketing tips for launching a new product. Read More

. What is big data?
. What is big data marketing?
. And how can you make the most out of it?

Here’s everything you need to know! Read More

Love it or hate, it Black Friday is just around the corner.
But how did we end up here?

Why is Black Friday 'black'?
When did it become about sales?
And why is it on a Friday anyway?

Here’s everything you DON’T know about Black Friday! Read More

Copywriters write words that sell.
Designers put these words in designs that sell.

But what about the design of the words themselves - aka Fonts?

Here’s everything you need to know about:

. Whitespace
. Hierarchy
. Size
. Contrast Read More

Startup culture is often fun.
It’s usually passionate.
And it’s always chaotic.

That’s why it should be a priority for every startup to remove any frictions from their communications.

So here are some Do’s & Don’ts to help you exactly with that! Read More

Leadership being important for corporations is pretty much a given.

But what is the case for startups?

But what is the case for startups?

Is true leadership a luxury for those small business entities or a necessity?

Read everything here! Read More

Facebook’s & LinkedIn’s algorithms favour the video format over any other, blessing it with a higher organic reach.

YouTube and the rest video platforms show no signs of slowing down.

And online users today have more megabytes to spend than ever.

But what is t Read More