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When Marketo’s Jon Miller began to ponder the difference between thought leadership and content marketing, he turned to the Twitterverse for possible answers. Read More

In Episode 5 of the Content Marketing Podcast, we look at the rich sources of content that are right under your nose. Read More

If you're looking to shape and reform an online reputation, you have web tools to help you make it happen. Before jumping into the different tools available, it’s important to understand some of the things that help give your business an online reputation in the first place. Read More

Google+ in early 2013 is way ahead of Twitter circa 2008. And it’s much more important for content creators and marketers than Twitter … and that’s saying a lot. Read More

Sorry, marketers, today's consumers are wise to your tricks: the Photoshopped images, the inflated claims, the skewed portrayals of both men and women. Read More

"It wouldn’t matter if Google+ had 5 users – if it impacts your SEO, it’s still important." I couldn't agree more with Christopher S. Penn on this one. Read More

"Not every small business will hit the jackpot the way Blendtec did. But every small business should be actively marketing itself with content." Read More

I'll bet you have a marketing superpower and didn't even know it -- I did! Check out HubSpot's handy decision tree to find out how you can save the world, marketer-style. Read More

Some great advice from Jason Acidre over at OpenView Labs on how to optimize your blog for search, 2013-style. Read More

Google is placing a greater and greater emphasis on authorship, and there are a few tricks you need to know to reap the full benefit of all that fabulous content you're creating. Read More