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If you're serious about video—and have a budget as well as a good chunk of space—Mari Smith has some excellent advice on how to set up your lighting for a professional look. Read More

Brands that learn how to evolve their approach to SEO and content to fit this new world will emerge on top. Here’s how to take an SEO perspective on content and merge it with content strategy, editorial, distribution, and planning. Read More

I've read a lot about repurposing blog and social media content, but not a lot about repurposing emails. Thanks for the great tips, B2B Magazine! Read More

Shelley Roth of Springboard Social Media explains some of the recent changes to the LinkedIn Personal Profile layout. Read More

When it comes to social media, a lot of people have the “media” part nailed but their “social” game is lacking. Sometimes it feels like if it weren’t for scheduled, self-promotional updates, my feeds would be empty. Do you ever wonder if there are any actual humans interacting on social media? Read More

Turns out being an influential writer involves a lot more than raw talent -- in fact, talent often has little to do with it. Read More

Chris Penn of SHIFT Communications has put together a terrific video explaining the relationship between PR and SEO. Read More

Happy New Year to all! A few thoughts on what might lie ahead in the content marketing world as we head into 2013. Read More

Seven trends to watch for in content marketing as we get ready to head into 2013; which ones will impact your business the most? Read More

If you're wondering why your blog isn't generating more leads for your business, Marcus Sheridan of The Sales Lion has a few ideas. Read More