Last week, she and I sat down for coffee, and I did something unorthodox. After a more detailed discussion, I cut my hourly rate by 50% and won the project.
I know you’re shocked. I was shocked. I went against the standard advice we get from AWAI.
With good reason, they warn that price-cuttin
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When Should You Cut Your Price?
Posted by AWAI under SalesFrom http://www.awaionline.com 4401 days ago
Good Marketing: Keep Chewing Your Project
Posted by AWAI under MarketingFrom http://www.awaionline.com 4403 days ago
Cows ruminate when they eat. They eat grass or feed, chew it once, let it partially digest, and then chew it again. That’s called “chewing the cud.” Cows will sit around, quite happily, and chew their cud for hours.
They do it to extract every calorie from their food. If they didn’t do this, the Read More
They do it to extract every calorie from their food. If they didn’t do this, the Read More
“Do, or Do Not … There Is No Try”
Posted by AWAI under StrategyFrom http://www.awaionline.com 4403 days ago
Many people have written and spoken about the power of belief – Napoleon Hill, Anthony Robbins, Brian Tracy, Dale Carnegie, Benjamin Disraeli, Sam Walton, even Dr. Seuss … to name just a few.
Some call it the Law of Attraction, others describe it as positive thinking, still others refer to it as Read More
Some call it the Law of Attraction, others describe it as positive thinking, still others refer to it as Read More
Put Your Own Oxygen Mask On First... Then Assist Others
Posted by AWAI under StrategyFrom http://www.awaionline.com 4403 days ago
There’s a reason they tell us to put our own mask on first: we’re not going to be of much help to anyone if we’re passed out or dead.
This warning is specifically addressed to parents who are travelling with children. It’s reminiscent of the advice new moms receive — remember to take care of you Read More
This warning is specifically addressed to parents who are travelling with children. It’s reminiscent of the advice new moms receive — remember to take care of you Read More
Best Practices to Make Your Mastermind Group Work: What You and Michael Jordan Have in Common
Posted by AWAI under StrategyFrom http://www.awaionline.com 4404 days ago
I’m on a dream team called Copy Stars Mastermind, formed at the 2012 Web Intensive in San Diego.
No one would mistake me for a Michael Jordan of the copywriting world, but I can speak for each of our members: it’s ignited a fire under each of us and fueled our copywriting careers.
Since Febru Read More
No one would mistake me for a Michael Jordan of the copywriting world, but I can speak for each of our members: it’s ignited a fire under each of us and fueled our copywriting careers.
Since Febru Read More
How to Use Speaking Engagements to Market Your Freelance Business
Posted by AWAI under MarketingFrom http://www.awaionline.com 4404 days ago
Having the chance to speak publicly can often invoke great fear in people. But Michele Peterson explains why such an opportunity is a great way to market your freelance business.
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Keep Your Team in the Game
Posted by AWAI under StrategyFrom http://www.awaionline.com 4404 days ago
Keeping the momentum is possibly the hardest part of having a mastermind group. Michele Peterson lays out several ways to keep the group going.
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Cleansing and Fasting: Not Just for Health Nuts
Posted by AWAI under StrategyFrom http://www.awaionline.com 4405 days ago
Just like our diets, our mental intake can have either a positive or negative impact on our business and our life.
Ingesting too much mental "junk food" prevents us from operating at maximum efficiency. We simply can't be our best when our minds are clogged up like bad arteries.
Here are thre Read More
Ingesting too much mental "junk food" prevents us from operating at maximum efficiency. We simply can't be our best when our minds are clogged up like bad arteries.
Here are thre Read More
Conquer Roadblocks Like Suzanne Somers
Posted by AWAI under Self-DevelopmentFrom http://www.awaionline.com 4405 days ago
Today, we're going to explore what happens when you go down the wrong path and hit a roadblock.
What if it's harder to break into your niche than you thought? What if a client fires you? What if you experience a health crisis, an emotional trauma, or the death of a loved one? What if your mounta Read More
What if it's harder to break into your niche than you thought? What if a client fires you? What if you experience a health crisis, an emotional trauma, or the death of a loved one? What if your mounta Read More
How to Recognize and Handle Risky Clients
Posted by AWAI under StrategyFrom http://www.awaionline.com 4405 days ago
Christina Gillick shares warning signs that can help you avoid getting taken advantage of from a client, as well as show you what to do if you ever find yourself in this less-than-ideal situation.
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