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After nine years and massive success, Dos Equis is retiring “the most interesting man in the world”. Here are five things that made this marketing campaign so unique and effective. Read More

Here are a few key takeaways about the role of voiceover in marketing from our recent podcast chat with a leading voiceover professional. Read More

With the 2016 presidential election looming, Facebook has become a key hub for campaign communications and fundraising. Here’s a glimpse at how the top four presidential candidates are using Facebook to present themselves to voters. Read More

A recent study found these three key marketing personalization tactics to be the most effective at driving ROI. Read More

These days, a lot of Super Bowl advertising happens before the big game even begins. Check out our picks for this year's best online ads and teasers. Read More

From direct mail and social media to newsletters and email, new survey findings reveal how nonprofits will communicate with donors over the next 12 months. Read More

Find out why the “micro-moments” of search are important to marketers and how your organization can use them to better engage with consumers at their “moment of intent”. Read More

Virtual reality (or VR) has once again returned to the forefront of technology. With all the talk about VR has come discussion and enthusiasm about how it can be used in a marketing capacity. So is VR a viable marketing tool that your company may want to start exploring? Read More

89% of Americans check their email at least once a day. See more eye-opening findings from The Inbox Report and some key takeaways to keep in mind with your email marketing throughout the year. Read More

If you’re thinking about updating your organization’s website in the coming year, here are 10 tips to make your site more modern and effective based on the latest and most popular Web design trends. Read More