While this year’s Halloween marketing efforts seemed a little weaker than years past, there were still a healthy number of brands delivering tricks and treats. Here are a handful of examples of monstrous marketing efforts.
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8 Brands Delivering Marketing Treats This Halloween


From http://www.thinkmonsters.com 3025 days ago
How To Use Data In Your Marketing Without Being Creepy


From http://eleventygroup.com 3038 days ago
Crossing the creepy line is one of the dangers of using data for marketing personalization. Use data right and people feel like you understand their individual needs and wants; use it wrong and people will feel like you’re stalking them. It’s a tough balancing act.
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Outdated Advertising: Obedient Wives, Smoking Doctors and Danger Babies


From http://www.thinkmonsters.com 3039 days ago
Advertising is all about a moment in time. It’s based on a specific audience, an identified need, and commonly-held perceptions. But that timeliness is also what can make ads seem alien and offensive when viewed from a distance of years or even decades.
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4 Examples of Excellent Brand Vine Videos


From http://www.thinkmonsters.com 3045 days ago
These are tops brands doing great, creative work on Vine. Hopefully, they provide a little inspiration for your own Vine efforts.
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What We Learned From Creating Our First Vine Video


From http://www.thinkmonsters.com 3053 days ago
Thinking about using Vine to promote your brand online? Here's an exploration of the benefits and challenges of creating Vine videos for brands.
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16 Standout Stats on the State of Social Media Marketing


From http://eleventygroup.com 3058 days ago
Only 34% of marketers think their Facebook efforts are effective. Here are some more stats that stood out to us from the 2014 Social Media Marketing Industry Report.
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New Podcast: iHeart Brand Name Changes?


From http://thinkmonsters.com 3060 days ago
Check out this funny and insightful podcast discussion of Clear Channel's recent rebranding to iHeartMedia.
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3 Inspiring Signature Nonprofit Fundraising Efforts


From http://eleventygroup.com 3064 days ago
Creating a unique, memorable and shareable fundraising call to action can be incredibly effective. But rather than taking a lesson from the Ice Bucket Challenge, it might be more beneficial for nonprofits to learn from some other unique fundraising efforts that have found more sustainable success.
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An Example of Exceptional Product Packaging from a Yeti


From http://www.thinkmonsters.com 3067 days ago
The product packaging for the Yeti microphone is a finely crafted piece of marketing design. Find out what the packaging does well, and what brands can learn from it.
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5 Recent Examples of the Latest Trends in Logo Design


From http://eleventygroup.com 3072 days ago
What can recent logo redesigns from five big brand names teach us about the latest logo design trends?
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