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While this year’s Halloween marketing efforts seemed a little weaker than years past, there were still a healthy number of brands delivering tricks and treats. Here are a handful of examples of monstrous marketing efforts. Read More
Crossing the creepy line is one of the dangers of using data for marketing personalization. Use data right and people feel like you understand their individual needs and wants; use it wrong and people will feel like you’re stalking them. It’s a tough balancing act. Read More
Advertising is all about a moment in time. It’s based on a specific audience, an identified need, and commonly-held perceptions. But that timeliness is also what can make ads seem alien and offensive when viewed from a distance of years or even decades. Read More
These are tops brands doing great, creative work on Vine. Hopefully, they provide a little inspiration for your own Vine efforts. Read More
Thinking about using Vine to promote your brand online? Here's an exploration of the benefits and challenges of creating Vine videos for brands. Read More
Only 34% of marketers think their Facebook efforts are effective. Here are some more stats that stood out to us from the 2014 Social Media Marketing Industry Report. Read More
Check out this funny and insightful podcast discussion of Clear Channel's recent rebranding to iHeartMedia. Read More
Creating a unique, memorable and shareable fundraising call to action can be incredibly effective. But rather than taking a lesson from the Ice Bucket Challenge, it might be more beneficial for nonprofits to learn from some other unique fundraising efforts that have found more sustainable success. Read More
The product packaging for the Yeti microphone is a finely crafted piece of marketing design. Find out what the packaging does well, and what brands can learn from it. Read More
What can recent logo redesigns from five big brand names teach us about the latest logo design trends? Read More

Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!