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Marketers of the new Godzilla movie made a number of strong marketing moves that your brand can adopt to make your next marketing campaign as powerful as the mighty movie monster. Read More

If you have what you consider to be a “boring” or “unsexy” product that’s all the more reason to make your marketing more bold and engaging. Not sure where to start? Here are five ways to inject your boring marketing with emotion and excitement so it grabs people’s attention. Read More

Here are some key direct marketing stats from the 2014 DMA Fact Book covering five different marketing channels: direct mail, Internet, email, search, and mobile. Read More

The LEGO Movie has grossed nearly $400 million worldwide. It’s an impressive feat—especially when you consider LEGO was on the verge of brand oblivion a decade ago. LEGO’s comeback story is not only a great one. It’s one that can teach all organizations a few important lessons in brand survival. Read More

70% of nonprofits expect donations to increase this year. That's the most optimistic nonprofit fundraising outlook since before the Great Recession. Read More

Here are some key statistics from the Pew Research Center's Social Media Update 2013 report about how American adults (defined as individuals 18 and over) are currently using social media—and how these insights may impact your social marketing strategy. Read More

Here’s a glimpse at some of the thoughts and challenges that went into developing an award-winning mobile application, and four key takeaways to keep in mind if you’re thinking of developing your own mobile app. Read More

More often than not, organizations are hearing the same complaints from consumers about their websites. Here are the six most common complaints about company websites. Read More

Check out these key findings from a new study that attempts to gauge where nonprofits are currently failing and succeeding at encouraging and facilitating online fundraising. Read More

Whether you’re interested in increasing your fundraising impact and brand awareness on the Web or in the streets, here are some creative suggestions to help you stand out in the crowd. Read More