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The infographic “The Modern Marketer: Part Artist, Part Scientist” shows the dual skill sets required for effective marketing this day and age—creativity and analytical ability. Read More

Check out some key stats from the Nielsen 2013 Online Advertising Performance Outlook forecasting brand and direct response online advertising spend this year. These stats reveal marketers plan on focusing on brand advertising a whole lot more than in years past. Read More

For those of you who have forgotten, all Google AdWords campaigns will be upgraded to Enhanced Campaigns on July 22. Here's some changes you’ll see in Enhanced Campaigns and a few things to consider as you revise your paid search strategy moving forward. Read More

In our modern world of online videos, social sharing and instant news, businesses need to change the way they operate and communicate. Follow these four essential rules for business survival in our hyper-connected landscape. Read More

In marketing, first impressions are everything. That’s why you need to strategically create marketing pieces that have visual appeal to your target audience. A key aspect of that is choosing the right colors. Here are some key figures explaining the influence and impact of color in marketing. Read More

Online giving took a huge leap forward in 2012. Just how important has the Web become to nonprofit fundraising? Check out these notable online giving statistics from the 2013 eNonprofit Benchmarks Study. Read More

What were the hot topics in marketing over the past 18 months? How has marketing changed and evolved in that time? Take a walk down memory lane by discovering or revisiting the valuable statistics and marketing insights found in our five most popular blog posts over the past year and a half. Read More

Check out these important updates for nonprofit professionals on the hot topics of online giving and Google Grants. Read More

TV Commercials: In a world of DVR, do they still work? Do they still have the power to persuade, engage and awe consumers? We seek to answer that question by analyzing three recent commercials from GE, Apple and Planet Fitness. Read More

It’s an exciting time in the evolution of data marketing. Businesses across the board are working frantically to unlock the potential of data. That means there’s a lot of info flooding out of the gates right now. Here are four stories exploring different aspects of the data revolution. Read More