Here are seven key statistics from the “Marketing ROI in the Era of Big Data” report about how companies view the role of data in marketing, and how they define and measure marketing return on investment (ROI).
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These stories submitted by Connelly will be featured BizSugar's homepage
7 Insights Into How Business Leaders View Marketing Data and ROI


From http://eleventygroup.com 3506 days ago
4 Compelling Cases For Making 'Social Fundraising' a Top Priority


From http://eleventygroup.com 3521 days ago
In today's world where people are more connected than ever before thanks to social media, nonprofit organizations need to make social fundraising a top priority to increase engagement, volunteers, donors and brand recognition.
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5 Reasons Why Marketers Are Behind the Curve on Data Marketing


From http://eleventygroup.com 3528 days ago
With all the headlines and buzz, many businesses and nonprofits have heard about data marketing and now they want to jump in. But it’s not quite that easy.
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8 Resounding Reasons Customer Experiences Make a Massive Impact


From http://eleventygroup.com 3534 days ago
In today's multichannel world, customer experiences can have a huge impact on brand value. Want proof? Check out these eye-opening statistics.
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30 Significant Stats from Google on Consumer Multi-Screen Usage


From http://eleventygroup.com 3543 days ago
In today’s connected world, engaging with multiple screens at one time is becoming more common. For businesses and organizations, understanding multi-screen behaviors is important for creating better experiences and increasing engagement.
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6 Mistakes to Avoid Like The Plague on Your Business Website


From http://www.thinkmonsters.com 3549 days ago
Often times, organizations don’t know their websites are bad. That’s why we’re offering you a little cheat sheet. If any of the items listed below match your site then your business website just might be one of the bad ones.
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Marketing Method: Cooking Success Like 'Breaking Bad'


From http://shadconnelly.com 3559 days ago
Here are four lessons on how any organization can make its marketing more powerful by following in the footsteps of AMC's explosive series "Breaking Bad".
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Even More Tips For Effective Email Marketing (The Sequel!)


From http://www.thinkmonsters.com 3571 days ago
Email marketing remains a vital and relevant means of reaching out to consumers. But you have to do it right. Employ these ten tactics for better email marketing
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Provoking Punches: The Fight For Customer Service


From http://shadconnelly.com 3572 days ago
It’s an inevitable part of every customer service interaction: In order to get a satisfactory resolution, you’re going to have to get angry. This approach to customer service is a marketing catastrophe for organizations and it needs to stop.
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Marketing Gold: Invest Your Story With Olympic Glory


From http://shadconnelly.com 3578 days ago
Watching the Olympics on TV is like peaking your head inside a vacuum. Even if all you’re intending is a quick glance, you still get sucked in. So how can your organization engage people to similar effect?
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