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Here are seven key statistics from the “Marketing ROI in the Era of Big Data” report about how companies view the role of data in marketing, and how they define and measure marketing return on investment (ROI). Read More
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In today's world where people are more connected than ever before thanks to social media, nonprofit organizations need to make social fundraising a top priority to increase engagement, volunteers, donors and brand recognition. Read More
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With all the headlines and buzz, many businesses and nonprofits have heard about data marketing and now they want to jump in. But it’s not quite that easy. Read More
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In today's multichannel world, customer experiences can have a huge impact on brand value. Want proof? Check out these eye-opening statistics. Read More
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In today’s connected world, engaging with multiple screens at one time is becoming more common. For businesses and organizations, understanding multi-screen behaviors is important for creating better experiences and increasing engagement. Read More
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Often times, organizations don’t know their websites are bad. That’s why we’re offering you a little cheat sheet. If any of the items listed below match your site then your business website just might be one of the bad ones. Read More
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Here are four lessons on how any organization can make its marketing more powerful by following in the footsteps of AMC's explosive series "Breaking Bad". Read More
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Email marketing remains a vital and relevant means of reaching out to consumers. But you have to do it right. Employ these ten tactics for better email marketing Read More
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It’s an inevitable part of every customer service interaction: In order to get a satisfactory resolution, you’re going to have to get angry. This approach to customer service is a marketing catastrophe for organizations and it needs to stop. Read More
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Watching the Olympics on TV is like peaking your head inside a vacuum. Even if all you’re intending is a quick glance, you still get sucked in. So how can your organization engage people to similar effect? Read More
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