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One great feature of WordPress is it’s use of taxonomies. Taxonomies means to group things together. In WordPress, this is primarily done through the use of Categories and Tags. Read More

Your competitors are your enemy, you need to find out everything you can about them…..so you can one day crush them.

At least that’s the way the thinking usually goes. Like in war, the competition is seen as the enemy, never to be trusted. That’s BS,……your competitors can be a source of some o Read More

Do you have a written employee manual for your business?

If you don’t, it may be costing your business money, and possibly opening up you and your business to potential liability. Read More

Every small business faces the challenge of advertising their services without breaking the bank. In fact, some small businesses operate with such a small marketing budget that its extremely difficult to get the reach necessary to acquire new customers. Fortunately, USPS offers a direct mailing ser Read More

Franchising is a no safer business bet than going out on your own.
Let’s look at the statistics.
According to the Small Business Administration (SBA), in a study of SBA backed small business loans determining failure rates, they concluded,”There is not much difference in SBA loan guarantee failur Read More

Where to spend your advertising dollars can be one of those areas that can drive a small business owner batty.

Marketing and advertising made perfect sense before you started your own business. Some newspaper ads, a direct mail campaign, sprinkled with some clever online advertising….and then y Read More

The GROW Model

Heard of it?

If you haven’t here’s an added bonus for you because I’m going to tell you a little about it now.

It’s the most fundamental part of most coaching.

In fact, if you’re a coach and you haven’t heard of GROW then you need to grow up (ha ha) or get out of coaching Read More

You can save time and test whether your content will be shared on Pinterest by creating specific graphics for your blog posts. This simple method allows you to know if your blog and images resonate with users.
The most basic form is a title and a graphic. In this post, I´ll walk you through my thr Read More

Franchises, you either love them or hate them.

Some, like Michael Gerber (The E-Myth), love the systems oriented philosophy of them, the ability to build a well oiled machine that can be replicated over and over again. Others, like Seth Godin, see them as a path to eternal mediocrity, never to Read More

I don’t watch much TV, but I love The Walking Dead.

Most boys love to shoot things. From rubber bands, to water hoses, to our own urine streams, we can’t get enough of the satisfaction of being able to aim at a target and hit it. That’s why any show where people get to shoot slow moving zombie Read More