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I know the phrase “sphere of influence” has been around for a while but I never felt like it applied to me. It always sounded so empirical, like it only pertained to politicians, leaders of industry or celebrities. But then I realized it really is important. Read More

Check out why the iPad is considered a must-have device for small business professionals and how you can use it to boost business productivity. Read More

Check out why you need to download CamScanner, DropBox, HomeSnap, EverNote and HootSuite Pro. Learn how they can help you run your business more efficiently! Read More

Target your content and optimize social media outlets to target and capture more local leads. The more your name is out there and viewed as being helpful, the more inquiries you’ll get and transactions you’ll make. Read More

Today most consumers can – and prefer to – get their information online. So it’s up to us to make sure they get it and know that we’re the person to contact. Read More

If you’ve heard that blogging is essential to your marketing plan but haven’t put your fingers to the keyboard yet, perhaps you need a nudge. Read More

There are things to do before embarking on a meeting with a client, such as determining their motivation. Read More

In the past, customers called or had to come to our office; today the majority of people want to get their information online. Read More

Facebook, Twitter and Pinterest.
One of the best things about those three is their versatility because you can you use them individually or jointly to engage your audience, build a community, generate leads, create business and stay in touch with current and past clients. Read More

Standing out in a crowded field could be determined by how we spend our online advertising dollars. Everyone wants to get noticed, but not all sites and delivery systems are able to do that. Read More