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Know the importance of quick responses in today’s fast-paced world--especially when potential customers can easily hop on over to your competitor's site. Read More

Studies have shown that up to 90% of the decisions consumers make are made at a subconscious level. The most powerful factor in choosing a product or service is how well it is established in our subconscious. This explains why brand recognition is so important to product marketing. Product recognit Read More

Cold calling is typically the most challenging part of any sales process. It’s also becoming more obsolete in our high-tech world and increasingly more difficult because prospective buyers have less time and are probably being bombarded with other messages. This makes them wary from the start and o Read More

Even though you’ll never sell a house to Mickey Mouse or Fred Flintstone, you’ve likely received e-mails from these guys in the past. Maybe you’ve even heard from George Jetson, Dudley Do-Right or Yogi Bear as well.
Unless it’s Halloween, these people obviously don’t exist, but real people did typ Read More

Never let negative self-perception limit your options. With the proper motivation, discipline, training and desire, you have a limitless future. Decide today what you want your vision for tomorrow to be. Start with introspection, establish goals and then determine what changes must be made to reach Read More

Even with the internet and all of the social interaction going on here, it's still important to keep our client relationships first--both online and offline. Read More

Patience, persistence, strategies, compassion, repetition, experimentation, tweaking and targeting are just some of the things you must do to keep a viable lead or prospect in the pipeline. Your efforts could pay off or they might be a waste of time. You just never know, but there are some basic co Read More

Blueprints are nice as guidelines, but when you’re dealing with varied personalities and situations, best-laid plans must be adjusted on the fly. Read More

Calls to Action: Somewhere between a carnival barker and a ho-hum shrug of the shoulders should do the trick. But setting the right tone can be tricky, which puts even more importance on your message. Read More

When it comes to prospecting, visualize yourself attracting clients to your services. Are your lead-generating strategies proactive or reactive? The latter is important because you need to respond to leads quickly and effectively but it’s only half the battle. A proactive strategy combines good com Read More