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There’s been a lot of talk recently about mega corporations and their efforts to go green, but we know that small business is the key to taking sustainable business practices mainstream. So we surveyed 166 small businesses to see what if anything they were doing to go green. Read More

Feeling helpless against the summer slowdown in your retail biz? Not to worry, here are 12 ways to boost sales and beat the summer slump. Read More

Can you imagine how much less guilt, stress, and frustration you would feel if you could somehow just make yourself do the things you don’t want to do when you are actually supposed to do them? Not to mention how much happier and more effective you would be? Read More

The “10,000-hour rule” — that this level of practice holds the secret to great success in any field — has become sacrosanct gospel, echoed on websites and recited as litany in high-performance workshops. The problem: it’s only half true. Read More

Science confirms what Buzzfeed and Upworthy already know: In the hierarchy of digital contagion, content that evokes powerful emotions floats mercilessly to the top. Read More

When organizations innovate new products and services, the process can get very complex: Competitive analyses. Voice of the customer sessions. Minimum viable product feature sets. Strategies. In many cases, these are all appropriate. But... Read More

With details like age, gender and buying history, small businesses can better engage with their customers and dramatically increase sales. Read More

Everyone wants their content to be more sharable and the headline is usually reason anything gets shared online. Here's how to write a popular headline. Read More

Social media has been used for business for almost a decade now. The benefits however, have been questioned continuously. Many naive business people complain that they do not get any traffic or leads directly from social media and hence the effort is waste. Nothing can be farther from truth. Read More

Think back to the last time you bought something. Was it because you were thirsty, and got yourself a refreshing drink? Or maybe it was because you were heading to a birthday party and needed a gift. Just like your own purchasing actions are influenced, so are your customers. Read More