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Chrome will cease showing ads on websites that display non-compliant ad experiences, beginning February 15th. The initial warning was issued in June, but did not specify a time frame aside from “early 2018.” With over half the market share in the browser market, this has a potentially sizable impac Read More

Do you manage Facebook ad campaigns?

Wondering how to automate tasks such as raising or lowering bids or pausing underperforming ads?

In this article, you’ll discover how to set up automated rules for your Facebook advertising campaigns. Read More

You have to hold on to the customers you have by maintaining a high level of customer engagement. Here are some simple techniques to help you out. Read More

Search engine optimization (SEO) can be a powerful marketing channel for any industry.

But SEO can be especially powerful for industries where the buying cycle tends to be longer and more complex, like with new home construction. Read More

It’s Thanksgiving week in the U.S.!

My creative output this week will be mainly culinary — I’ve got three kinds of pie to bake tomorrow, plus all of the other fun things we’ll have on the table. So this week is a short one for you. Read More

One of the key strengths of top companies is the employees inside them.

Who they hire and how they hire them helps determine employee attainment, employee satisfaction, employee accountability, and employee turnover.
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Facebook recently relaunched its standalone Events app as a new app called Facebook Local… and I must say, I really LOVE it! There is huge potential with this newly revised events app. Think Yelp & Foursquare + Meetup + Eventbrite?! Hmm! In fact, WIRED says, “Facebook Local might be the only Facebo Read More

One big thing that startups do differently to big companies is experimentation.

In reaction to the old corporate methods, startups are less like finely tuned money machines, and more like laboratories. That’s partly because of the culture of innovation, and partly because startups have less to l Read More

The agency-client relationship can be fragile.

This can be especially true of SEO agencies, given the long-term commitment required to see optimal results. A lot can change during that time and, sometimes, a client decides it would be best to part ways. Read More

Not getting the traffic and attention you'd like from social media? Here are nine ways reaching out to influencers can help you and your blog. Read More