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Congratulations! You are a freelancer now. The journey ahead of you is super exciting, but it can also be higgledy-piggledy, so don’t neglect to accept some words of advice from those who have already been there, done that, and keep on fighting. Are there some things I wished I knew when I embarked Read More

Take advantage of Microsoft’s Power BI (Business Intelligence) rollout in 2016 to collect and analyze more data than ever before and find the SEO performance gaps you didn’t even know about. Read More

You might have done all the hard work and used all your creative guns to build a unique mobile app, but it’s still unlikely to achieve the success you desire without an immaculate UX design. Read More

Who doesn’t want their blog post to go viral? Who doesn’t want more eyeballs on their masterpiece? Considering the time it takes to research, draft, edit, proofread, and publish a blog post, it’s a shame when it only gets a handful of views. Usually the posts that go viral have one thing in common: Read More

Marketing organizations are no longer measured on customer acquisition and brand awareness. Rather, according to a report from The Economist Intelligence Unit, they are evaluated based on their impact on revenue and customer engagement. Read More

In this post I’m going to walk you through the steps we took to launch and promote our first ebook (…a great lead magnet, by the way).
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Content marketing serves many purposes for an organization, not the least of which is to drive organic traffic to a website. But let’s not sell content short! You have great content that’s generating organic traffic, but is it really doing all it can for you? Is it enough to have a popular, highly Read More

How many times a day do you pick up your smartphone? If you’re the average iPhone user, Apple says you slide to unlock around 80 times in a 24-hour period. Android users unlock their phones around 85 times a day—no word on what those extra five unlocks are. Read More

The most important piece of the puzzle when it comes to retaining your best employees is the onboarding process. Because first impressions count for everything. If you give your new employee an awful first day, they’re going to regret their choice to accept your offer instantly and have their forma Read More

Most marketers know that SEO and content marketing should go hand-in-hand, but in terms of integrating them or creating a cohesive strategy, it’s easy to get a little tripped up. Combining SEO and content marketing is a topic Akin Tosyali, Director of Digital Marketing at Grainger, is going to spea Read More