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Cutting costs is a tenement of business. If you’re making money, it only makes sense that you want to keep it. At the same time, you’re also facing immense pressure to adapt to the latest technology without the sufficient staffing to get it done.

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Social media is now an integral part of marketing — spending on social media is expected to double to 25% of marketing budgets by 2020. Yet, nearly half of digital marketers say they can’t prove the bottom-line impact of social media on their businesses. Read More

According to a recent study from SurveyMonkey available through Salsify, fully 94% of customers will abandon a site if they can’t find the information they need to make an informed purchase. And 88% of shoppers said that product content plays an extremely or very important role in their purchase. Read More

Here‘s 4 lessons from a year‘s SEO crash course which your bog standard beginner guides skip over. Read More

People who buy products marketed to them via email spend a whopping 138% more than people outside the email marketing campaign. Read More

You may think you know everything that needs to be known about SEO, but you’d be wrong. Good SEO strategy doesn’t begin and end with using the right keywords. There’s a lot more to the process if you start to scratch the surface. Read More

Business people don’t hang up their humanity when they go to work, and that includes when they’re reading or viewing content. In this episode of Here’s Why, find out why an emotional element is essential for content marketing success, even in a B2B marketplace. Read More

Many business owners think of conversion rate optimization only after they realize their websites don’t convert well enough. There’s another way. Taking care of user experience from the very beginning (even before a website is designed) is a way to avoid those losses. Read More

I wrote a bit of an off the cuff post on Facebook yesterday that drew far more interaction and conversation than I expected.

I think in part because it came dangerously close to defining an uneasy feeling that many people have about sharing in networks like Facebook. They can’t quite put their f Read More

I hate shopping, and I have a limited fashion sense. So when a friend offered to help me shop for wardrobe essentials that I could mix and match to suit almost any occasion, I wholeheartedly agreed. These staples have been so helpful in many ways. Read More