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I have the amazing privilege of speaking with social media managers from a variety of brands and industries around the world on a daily basis. Listening and learning about the projects they’re working on, their biggest challenges, and what their aspirations are on social media now and in the future Read More

Location intelligence and marketing platform xAd announced this morning that it has developed a new data visualization and location insights tool called “MarketPlace.” It offers “actionable visual insights into foot traffic behaviors in the physical world.” Read More

Social media has become such a critical aspect for businesses that many of you have considered hiring a social media analyst. Whether you handle social media in-house, outsource it or have someone specifically on staff to manage it, you should think about the qualities that make up a successful soc Read More

A key to creating this value? Evergreen content. Next, we ponder Apple’s next move, which doesn’t appear to include an acquisition of Time Warner (or Disney). We encourage listeners to look for assets they can acquire to build richer customer experiences. Finally, we’re genuinely excited about univ Read More

People assume that there’s a set task list, and if you complete those tasks, a site will magically jump to the top of search results in Google. Or even worse, they think SEO is the same as PPC and don’t understand why results aren’t instant. Read More

Email marketing is not dead. While the technologies and rules have changed from 10 years ago, email marketing is still a highly effective medium for communicating your brand’s message via the internet. Research indicates that 91% of consumers check their emails at least once a day and 44% of email Read More

Managing your social media activities every single day, staying on top of the latest tech trends, and ensuring you get a decent ROI from the time and money you invest can be a great big headache for so many busy business owners, entrepreneurs and social media managers. Read More

Consumer-generated content (CGC) such as ratings and reviews, questions and answers, testimonials and social media blurbs give your website many benefits in search. We’ve highlighted some of these reasons in past blog posts, such as here and here. Read More

During my tenure on the Customer Success Team at WordStream, I consulted for hundreds of marketing teams. One of the most common problems I saw was each member of each team was working in a silo. The paid media guy was responsible for paid media. The SEO lady was responsible for SEO. The Lead Nurtu Read More

Pictures make content more attractive but GIFs bring it to life. You can go to Giphy for free source of GIFs but you can actually create your own with these tools:

1. LICEcap for creating GIFs grabbed from your screen
2. Gifs.com for making Youtube videos to GIFs
3. Photoshop for advanced user Read More