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This article looks at the importance of establishing a CRM champion within your organisation in order to ensure successful adoption of the cloud-based CRM solution. Read More

Anything you publish on the internet is there forever. Even a deleted tweet or post will be logged by somebody somewhere. Think before you post! Read More

A CRM solution offer the ability to segment and categorise your customer data making it easy for you to set up and manage targeted campaigning, instead of hitting them all with a "one size fits all and hope for the best" approach Read More

Learning and education are an integral part of mastering a CRM solution. As you learn the basics the system becomes more intuitive and easier to use and you can concentrate on reaping the benefits of this powerful software... Read More

Marketing your business presence using Social Media such as Twitter and Facebook is a great way of advertising your business and this article looks at a few steps that are so basic and obvious, yet they are often ignored by businesses setting out in the social sphere Read More

Based on an interesting piece about inactive customers in your database, this article looks at how to update and maintain an active customer base using a hosted CRM solution Read More

This post considers the importance of a well managed internal marketing strategy in terms of increasing employee satisfaction to make the organisation work together as a well oiled machine. Read More

The quieter months of the year offer a real chance to delve into your customer database and find some of those opportunities to cross and upsell that you have not had the chance to do over the busy end of year period Read More

This article looks at how using a CRM solution brings together the various departments in an organisation - sales, marketing, finance, support - offering a 360 degree view of the customer, whilst offering reporting measures to ensure your pipeline remains realistic and achievable Read More

This article looks at how CRM software can be used to manage your Personnel maximise HR efficiency. CRM is implemented to increase efficiency throughout an organisation but quite often ignores that most important of stakeholder groups, the employee. Read More