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Time to talk again about email subscribers vs Facebook followers.

The last few days I’ve been reading Jeff Walker’s excellent book, “Launch”. And Chapter 3 covers list building, which he eloquently calls, “A License To Print Money”. Read More

One I love to do is to keep things simple.

You see, over the years I’ve bought many training programs, books, courses etc. on business and marketing. And one thing that 99% of them have had in common is they’re long and drawn out, and in a lot of cases… Read More

Here’s a book you should get your hands on…

It’s the 48 Laws of Power by Robert Greene. If you’re keen to get what you want and dominate your area of expertise… this book is for you. Read More

One thing I notice with a lot of people who start email marketing is they give up FAR too early.

They start off with good intentions and have high hopes of building a large responsive list. And they stick to their daily email schedule by writing entertaining emails that also promote their produc Read More

One of the best ways to motivate your prospect to buy in a sales letter is to keep getting them to say "YES" to themselves.

And this is best done by asking questions (or making statements) you know they'll say "yes" to. Cuz if you've done your homework on your ideal target market, you should kno Read More

There’s a scene in the 1999 movie, “Fight Club”, where the narrator (played by Ed Norton) has just realized his apartment has burnt down.

Not knowing what to do next, he decided to ring the guy he had just met on his plane trip, Tyler Durden. Read More

I discovered an interesting idea the other day for a lead magnet. Well I had noticed it before, but I’d never really paid attention to it. It’s something that Perry Marshall and Russell Brunson use very effectively. Read More

Got a question recently from a subscriber about guarantees...

"I'm in two minds about how long I should make the guarantee for my product. Should I make it a short guarantee, or maybe a really long one? I'm trying to minimise refunds as much as possible." Read More

Wanna know one of the worst traits of an amateur copywriter?

It's going overboard with hype and ridiculous power selling techniques.

You see, the biggest problem with this style of writing is it repels the prospect immediately. As soon as they read any of these words it usually sets off resis Read More

One of the worst ways you can attract new customers is through price.

It’s so common (particularly in retail outlets) to see business owners slashing their prices to ensure they’re the cheapest.

Read More