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I came across an excellent quote today… If you really want to do something, you’ll find a way. If you don’t, you’ll find an excuse. Read More
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Let's talk about emotions and selling... As prospects are reading your ads there are a variety of emotions going through their head. Some are positive, some are negative, and the rest are probably lukewarm. That's obvious... right! Read More
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I came across an interesting discovery today.

It’s got to do with a creature that is called a Banana Slug. Apparently they are found in North America. But I’d never heard of them before, let alone seen one. Read More
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Don't believe me? Well consider this... Copywriting actually has a few advantages other than just helping you to sell more products. Read More
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Good old Apple.

I came across something quite funny today.

Check this out… Read More
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Ahhh, what will they think of next?

I’ve recently noticed dodgy marketers are using a trick designed to give the impression that emails are not automated.

So what’s the trick I speak of?

It’s simply finishing the message with the words… Read More
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You know, I've read Stephen King's excellent book "On Writing" a few times.

And I've gotta say it's an awesome read. The book is based on his own approach to the writing process itself... and includes a lot of tips for aspiring writers. Read More
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Sounds a bit bizarre doesn't it. I mean Jenny Craig (the weight loss company) and copywriting couldn't have much in common could they? Read More
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One of the biggest mistakes inexperienced marketers make is they're willing to accept almost anybody as a...

[+] subscriber
[+] customer
[+] client Read More
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Here's what not to do with email...

If you've ever been an affiliate before you've probably been introduced to swipe email. You know, where they provide you with prewritten emails to send out to your list.
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