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Was there ever time when you sat back and wondered how on earth were some games in the market so popular? And how much they were monetizing from their users?

Well, you’re not alone.

Here are the 3 growth tactics these games use to generate millions of revenue in a month! Read More

Ever tried running digital campaigns to give your business a much needed boost on Facebook?

You would have probably already realised that optimizing your campaigns for better results and optimized costs is very important.

Retargeting is that one aspect of advertising on Fa Read More

Facebook Canvas Ads has literally taken the digital marketing industry by storm. With 53% of users of the social platform opening these ads, it comes as no surprise that businesses – both B2B and B2C are trying to experiment with the feature.

Canvas allows the marketers to use interact Read More

In a competitive market, there are a number of businesses targeting similar audiences with similar products/services. So how do you pull your ideal customers towards you?

By using lead magnets. Here are 8 lead magnet ideas you can use for your next campaign. Read More

In a world where the competition is increasing by the day, it is important for businesses to make efforts to stay in front of their customer’s eyes – no matter what. Or they’ll probably lose them to a deal that was offered by a competitor.

Retargeting (or remarketing) is a cookie based Read More

Many small businesses are today leveraging from Instagram marketing. But where most of them fail is optimizing their campaigns for better results. To consistently optimize the campaigns, it is important to know which campaigns are working the best for a business and which aren't.

Here Read More

Content marketing is no longer just a buzzword in the digital industry. Today, it is one of the most popularly used marketing tactic followed by all kinds of businesses. But there are only some of them that have been able to leverage from it effectively.

The reason? Following too many Read More

As content marketing continues to reign this year, it is important for businesses and marketers to understand how it has evolved, what has changed and what they need to do to to keep their results consistent or make them better.

Here’s taking a look at the digital and content marketing Read More

According to the Baymard Institute, an average of 68.63% consumers are abandoning their online shopping carts. And the remaining 30% are either completing their purchases or are yet to be made aware of what your brand offers.

Losing 68 out of 100 potential revenue generation opportunit Read More

With the increasing number of mobile applications entering the market and the cost per install growing consistently every year, app publishers now need to get more creative with the marketing efforts.

The app developers and marketers need to join hands to formulate effective strategies Read More