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Do you rely on templates for your white papers? You may be doing both your business and brand harm, especially if your target reader sees the same template being used on an entirely different white paper. This blog post will provide you will some valuable tips to help you avoid the "template mentality". Read More

Every once in a while information crosses your desk that makes you stand up, take notice, and marvel at the capacity of the human imagination. Do you remember the Klingon Bible? How about the time someone calculated Santa Claus's Christmas Eve trip? Well, here's another one. You decide if its real or a joke! Read More

The Friday FREE White Paper List is a summary of the free white papers that have been posted during the past week on Twitter. Each white paper is completely FREE and does not require either email registration or any other personal information. This is a great way to review white paper examples and learn new techniques. Read More

Marketing costs are going up, so why not charge a fee for a white paper? Sounds reasonable, no? NO! This blog post will tell you why this is a bone-headed strategy that is limited to a limited number of specialty marketers. Read More

Every industry sets minimum standards. To not do so, creates greater market confusion. Do you think a 1, 2, 3, or 4 page document should be called a white paper? This blog post attempts to set minimum standards for the term 'white paper'. Your input is certainly welcome! Read More

The Friday FREE White Paper List is a summary of the free white papers that have been posted during the past week on Twitter. Each white paper is completely FREE and does not require either email registration or any other personal information. This is a great way to review white paper examples and learn new techniques. Read More

Another survey has surfaced that shows white papers to be most effective in their ability to influence key business decision makers. The results are courtesy of Eccolo Media, an industry marketing analyst that publishes an Annual Report called, "The Technology Collateral Survey Report". To access this report, please follow the link above. Read More

Think texting doesn't have an impact on your business communication skills? Think again. A new study shows that there is a link between short attention spans and poor business communications. Read More

The Friday FREE White Paper List is a summary of the free white papers that have been posted during the past week on Twitter. Each white paper is completely FREE and does not require either email registration or any other personal information. This is a great way to review white paper examples and learn new techniques. This week features a white p Read More

At first it was a cute idea. Now it's become commonplace. Are you tired of seeing countless numbers of white papers, articles, and blog posts using numbers in titles. This blog post will provide "three" reasons why you should wean yourself off this bad habit. Read More