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Are you looking to attract more high-quality leads in 2010 and position your business as a leader? Then you'll want to check out White Paper Success Summit 2010. This has become the biggest marketing and education related event of the year in support of the white paper medium.

If you're also interested in learning about "Short Attention Marketing", I'll be conducting a special session on how t Read More
The Friday FREE White Paper List is a summary of the free white papers that have been posted during the past week on Twitter. Each white paper is completely FREE and does not require either email registration or any other personal information. This is a great way to review white paper examples and learn new techniques. Read More
Organizations that have several white papers posted on their website must confront an uncomfortable fact. Most are unable to determine which white paper a prospective website visitor will read first. Given this situation, every organization must ensure that a first time reader will receive the same solution advantage messages in each white paper they download from that website.

This post will Read More
The Friday FREE White Paper List is a summary of the free white papers that have been posted during the past week on Twitter. Each white paper is completely FREE and does not require either email registration or any other personal information. This is a great way to review white paper examples and learn new techniques. Read More
Has our comfort level with texting changed the way we read business information such as white papers? I think so. But as we grow increasingly comfortable with short messages our attention spans also grow shorter. This blog post will offer suggestions on how you can transform your white papers in a way that will appeal to this new and growing audie Read More
The Friday FREE White Paper List is a summary of the free white papers that have been posted during the past week on Twitter. Each white paper is completely FREE and does not require either email registration or any other personal information. This is a great way to review white paper examples and learn new techniques. Read More
When is a white paper, not a white paper. That is the question! This "white paper" has been making the rounds across Social Media with great fanfare, but unfortunately it's not one. Shame on companies that exploit the term "white paper" to pump up their brochures for a short-term gain in the public relations department. This blog post w Read More
The Friday FREE White Paper List is a summary of the free white papers that have been posted during the past week on Twitter. Each white paper is completely FREE and does not require either email registration or any other personal information. This is a great way to review white paper examples and learn new techniques. Read More
Crafting White Paper 2.0 is about changing the downward spiral that is now occurring with the white paper medium. My book advocates a new generation of visually stimulating white papers that connects with today's social media aware reader. CWP2 advocates the use a variety of text, graphic, and design elements so that key solution messages can be d Read More
The Friday FREE White Paper List is a summary of the free white papers that have been posted during the past week on Twitter. Each white paper is completely FREE and does not require either email registration or any other personal information. This is a great way to review white paper examples and learn new techniques. Read More
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Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!